Husky Injection Molding Systems Essay Example

Husky had a distinct approach with its customers. Instead of merely offering equipment, the company's managers considered it to be a supplier of complete factory solutions. This entailed not only providing products but also services such as training and the integration of production systems to produce turnkey factories. This was made possible through sales personnel who possessed complete knowledge of the product and were highly trained. Prior to its recent issues, Husky had been a prosperous business thanks to its concentration on a specific product: injection machinery.

Customers have confidence in the superior quality of this product, which provides assurance of fewer defects and significant long-term savings compared to using a competitor's machine. Additionally, Husky has achieved success by staying informed of competitors' improvements and being able to adapt to new demands.