HRTM Chapter 11 – Flashcards
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Private clubs are:
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places where members gather for social, recreational, professional and fraternal reasons
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Clubs were adapted from...
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England and Scotland
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________________________ Golf Club of St. Andrew, Scotland, founded in _____ (birthplace of _____) In 2004 - ________ membership allowed ___________ clientele
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Royal and ancient 1758 golf female Affluent
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Clubs are designed around a...
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-housing development -where the neighborhood can utilize the services of the club (golf, tennis, pool)
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___________ clubs in America
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14,000
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_______ country clubs
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6,000 -city clubs -other clubs
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Resources needed for clubs:
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-Land -Building equipment -Thousands of employees -Billions of dollars of economic impact
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Typically country clubs have
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-One or more golf courses -A clubhouse -Locker rooms -Lounges/Bars -Restaurants -Banquet facilities
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Country clubs monthly dues range from...
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$100-$15,000
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Average country club dues range from
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$250-$350
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Most country clubs charge ___________ fees
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initiation
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Some initiation fees are as high as...
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$250,000 -and by invitation only
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Typically two or more types of memberships:
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-Full -Social
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Full membership:
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allows all facilities use
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Social membership:
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allows limited use
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City clubs are..
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predominantly business oriented
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City clubs vary in...
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-Size -Location -Type of facility -Services offered
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Some older clubs own the buildings, others lease space
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ex: social and dinning city club
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Social Clubs:
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-Allow members to enjoy each other's company. -Upscale food and beverage offerings and club managers to manage them -Men's social club in London (bad to discuss business) -Fish House in Philadelphia (1832) - the oldest one in the U
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Athletic Clubs:
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-Give city workers and residents an opportunity to work out, swim, play racquetball, etc. -May have sleeping rooms and meeting rooms
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Dining Clubs:
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-Generally located in large office buildings. -Memberships are for those who lease space in the building. -Opened for lunch and occasionally for dinner
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Property Clubs:
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-Operate on a for-profit basis. -Boomed during real estate boom in 70's & 80's -Individuals purchase a membership NOT a share in the club.
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Military:
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-Cater to officers (enlisted and non-com) -Some military clubs are located on base -Largest one in the country is Army Navy Country Club in Arlington, Virginia (6000 members, 54 holes of golf, two club houses)
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Yacht:
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-Provide members with moorage slips. -Have lounge, bar and dining facilities. -Based on a sailing theme.
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Fraternal:
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-For special organizations such as Veterans of Foreign Wars -Foster camaraderie & assist charitable causes
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University Clubs:
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-Private clubs for alumni -Usually located in the high-rent district
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Key Players in the Club Industry:
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-Club Crop -WCI Communities -American Golf
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Club Crop:
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-Founded in 1957 -World leader delivering premier golf, private club, and resort experiences
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WCI Communities:
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-Recognized leader in its commitment to green building and sustainable practices
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American Golf:
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-Partnered with the Tiger Woods Foundation to create opportunities for underprivileged youth to learn and play golf
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Club Management
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Similar to hotel management (COO or CEO) -Management of the homeowners' association -HR, planning, forecasting, budgeting, F Members pay an initiation fee and annual dues -Members feel they have ownership CMAA -Club Managers Association of America
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Hierarchy of Management
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-Members -Board of Directors -Executive Committee -General Manager -Treasurer -Secretary
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Board of Directors:
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Fiscal responsibility Policies and strategies
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Executive Committee:
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Activities, grounds, and funding
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General Manager:
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Day-to-day operation Works with president (leads the club for a year)
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Treasurer:
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Gives advice on financial matters
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Secretary:
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Records meeting minutes & takes care of correspondence
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Club Food and Beverage Management
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Similar to hotel except the owners ARE the guests F director reports to General Manager Formal and semi-formal dining -Additional F outlets (pool, 9th hole) Function rooms for catering -Parties bring in additional revenue -Some clubs do not allow these events
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The Golf Course Superintendent
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-Responsible for making a golf course great -Key to success of the golf course
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The Golf Shop
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Works with the Greens Committee and Golf Committee to ensure goals are met and maintained
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The Gold Professional
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Handles all tournaments including fundraisers Six-figure income possible Responsible for: -Caddies -Driving range -Ball cleaning -Markers
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Trends
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-Some country clubs are part of an estate development which includes the golf course -Introduction of spa services to members -Sustainable practices