The careful examination of the distribution and marketing domains holds great importance for Nestle as well as other infant formula companies, taking into account the knowledge gained from Nestle's own experience. It is essential to recognize that third-world nations exhibit unique cultures and lifestyles in contrast to the United States and Western Europe.
To successfully enter new markets, companies like Nestle must have a thorough understanding of the customs, economic situation, and healthcare concerns of the local population. Similarly, it is vital for these companies to investigate the social and medical consequences linked to their products and services. The influence that food providers can exert on cultures extends beyond physical effects; there can also be psychological implications as individuals may perceive their offerings as substitutes for essential nutrients. A more effective marketing approach
...would involve providing information in the local language and educating healthcare professionals about this matter. Additionally, these companies should actively promote healthy eating habits from expectant mothers through infancy stage. Gerber serves as an excellent example in addressing this specific issue.
Start Healthy, Stay Healthy TM is Gerber’s commitment to nourish a healthier generation, one baby at a time. It is a unique, integrated nutrition system that provides products, resources and services, backed by rigorous science and research, to help parents and caregivers make the right nutrition choices. Gerber's approach is through nutritional education, promoting and selling their products while ensuring that parents are educated about what their babies need at every stage of their lives, including breastfeeding.
Reference
- http://www.gerber.com/Public/Default.aspx
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