New Tourism Slogan: It’s More Fun in the Philippines Essay Example

tourists annually by 2016.

With a limited and relatively paltry budget, the Philippine tourism department hopes to tap social media, an Internet savvy population, and more than 10 million Filipinos working abroad, to drive and extend the impact of its campaign. It is the most unusual campaign in Philippine history since it has been planned to be a people's campaign and make every Filipino participate. Going viral is part of the strategy because (social networking) is where the Filipino people are dominant and we have to use this tremendous power in the Web. The use of ocial networking would also enable the government, particularly the DOT, to save its resources for other campaigns to lure foreign tourists. The new DOT slogan "It's more fun in the Philippines" has been received with little more than a disinterested yawn, as DOT sec Jimenez is forced to admit that the tagline is hardly unique, magical or original, and may in fact have been plagiarised from a Swiss campaign. It also drew mixed reaction from the public. In social media, some commented on its simplicity or lack of impact, but generally the feedback was positive. Conclusion:

For me, its not the slogans or even how beautiful our country is. Its how the people, particularly the Government handle its business. Slogans are great for marketing but if our entire tourism service & support infrastructure is still not that good, we can’t be successful in this field. The government should focus also in the reconstruction of infrastructure here in our country especially the airport and terminals. Last December I’ve been to Boracay, a place where a lot of tourists go, and I noticed

that the airport there is so old and not look so good, especially the comfort rooms.

If the government really want the tourist to come to our country, then they must improve the appearance of the place. I also noticed that the slogan got a lot of bad feedback from Filipino people. Why don't we give it a chance? We've only seen a photo of the slogan. Yes, the effectiveness of the words are important, but so is the execution of the actual campaign that will follow later on. We Filipinos should help this campaign to success. We should support it rather than criticizing it. For me the slogan may be long, but it speaks for itself.