Literature Review Retail Tesco Essay Example

as a result have become more selective about what they buy." DATE The report will offer the brief impacts of the global financial crisis on retailers. The following section will identify the influences of the social factors related to retailers due to financial crisis in order to justify the more relevant information. After these, the Tesco plc will be analysed according to selected data to determine the Tesco was or not influenced by the global financial crisis. 2 The aim ; objectives

The 2008 global financial crisis has impacted on numerous corporate economy performances. This crisis has or had more direct and more serious attack on sectors than the 1997 crisis. In this report, my aim is to investigate whether the economic crisis of 2008 had the disadvantageous impacts on Tesco plc in UK, and if the company had been influenced by it, whether the Tesco plc had overcame it. To obtain the aim, my objectives are * to identify if the financial crisis had some impacts on the Tesco and to justify what impacts were; * to justify the Tesco’s performance before and during the financial crisis; * to determine managers’ strategies and methods to overcome the issues; * to determine what employees did to improve the performance of the Tesco plc; * And to identify the company perform after the financial crisis.

Overviews of the Tesco plc As the third-largest retailer in the world, the Tesco plc (LSE: TSCO), an international retailer, has 4,811 stores in 14 countries across Asia, Europe and North America till February 2010. The main products are groceries, consumer goods, financial services and telecoms. The revenue increased to £62.54 billion and the

operating income was £3.41 billion in February 2010. Under this situation, Tesco recently announced £170 million of price cuts and last week warned rivals that it would get more aggressive on price as the year went on, in order to retain customers forced to tighten their belts by the credit crunch.

Project Strategy

Due to financial needs identified, I will select a range of information to investigate the performance of Tesco plc during and after the financial crisis, and compare them to discover the impact of the financial crisis on the company and determine whether they overcame it. The investigation stage is the most important for. I will gather information, consider issues for research, use methods to carry out research and select details of information to date by the primary research and secondary research.

Firstly, the purpose of the report should be firstly identified, and making the outline of the project through justifying the related information in order to the aim, the objectives of the report and the final destination. Next step is to identify approaches and make a plan to carry out project and select resources; meanwhile, I should draw up a timescale according my time to complete the report orderly and successfully in the limited time.

In the investigation stage, to approach the project, primary research and secondary research are used to gather information in order to consider issues for aim and objectives. Primary research, also called field research, involves the collection of information which is not existed. Through primary research, face-to-face interviews and online surveys will be adopted to get original data directly about the market and shares, and questionnaire.

I will interview in the branch managers of

Tesco retailers, which locate in UK, to ask the relevant information about the performance of the company during and after the financial crisis. For example, the employees’ attitudes were low within this period. Through this way, I can get high response, less wrong interpretation and higher respondent.

Through online surveys, I can get the annual reports statement and share performance of the Tesco plc in this period, which help me to complete my objectives. With questionnaire, I will design a series of questions to ask the public to discover the particular information needed. I can benefit from questionnaire, which is cheap and no mush effort. Moreover, it can be sure that the information gathered is up-to-date.

As known as desk research, secondary research involves processing data that has already been collected by another party. I will collect relevant information by books, refereed journals, trade newspaper and articles from online service and library. For the sake of secondary data, I will use the internet, trade newspaper or referred journals and the professional articles. I will use the internet to select the news about the company and the financial crisis, because it is easy to access, with a huge number of information and sometimes the most up-to-date source of statistics.

Duo to sufficient materials required I will use trade newspapers and refereed journals of England to collect excellent figures with current financial trends, an excellent source of the latest views and developments in the particular area of study, so I can easily and quickly to collect sufficient information required.

The articles are good resources wrote by expertise, so it provides basic knowledge and theory knowledge for me. I can use them as the reference

to help me to complete the report more objectively and successfully. Strategy for carrying out report To complete the report successfully, I will carry out the strategy. Then, the key factors in my project will be identified carefully again to find out more questions and areas which should be researched.

Due to financial needs identified, I will select a range of information by using primary and secondary resources to investigate the performance of Tesco plc during and after the financial crisis, and compare them to discover the impact of the financial crisis on the company and determine whether they overcame it.

Finishing the above assignment, I will evaluate changes made during project compared to original action plan. I maybe prepare great volumes of resources and information; however, parts of them are not adopted. For the sake of great powers of persuasion for the report, I should consider any variation and why these arose. Moreover, I will discuss criteria for the company performance and make a recommendation for the future of the Tesco plc.

In the end, I will focus on writing the report. Before handed in, the report will be checked up and touched up carefully for the improvement.