The Chocolate and Cocoa Association of Japan states that the chart below demonstrates the consistent production of Japanese chocolate from 2005 to 2006.
Annual production and sales in Japan remained stable at almost 222,020 tons and nearly US$4,066 Million respectively. These figures account for approximately 13% of the total confectionary market in Japan. European manufacturers will closely examine these statistics. A report from Datamonitor suggests that Asia offers a promising opportunity for the chocolate industry. Despite the Japanese market representing a small portion of the global chocolate market, indicating low consumption levels, there is potential for significant growth if per capita consumption can be increased.
The chocolate industry faces several obstacles to its growth, including its unconventional classification as a food, high prices, and challenges with domestic production. However, as these markets progress, prices a
...re expected to decrease, making chocolate more affordable for a larger population. Our collaboration with Patchi focuses on the imported chocolate market in Japan and examines the country's market size and market share of chocolate. Since April 1988, custom duty tariffs for chocolate have been reduced from 20% to 10%, leading to an increase in the volume of imported chocolate. The primary countries that export chocolate to Japan are European and North American nations like Italy, Belgium, and the United States.
Imported chocolate currently represents about 10% (or US$400 Million) of the total Japanese chocolate market, which has an annual retail sales amounting to US$4,138 Million. The chart displays the primary foreign brand chocolates that major distributors in Japan are expanding throughout the country. Out of these competitors, only Godiva shares Patch's concept, whereas other brands are primarily distributed through traditional retail supply
chains across Japan. Consequently, it is crucial for us to concentrate on understanding Godiva's growth strategies and motivations in Japan.
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