Media Essays

“The success of News Ltd is based on tabloid content” Introduction News has always been a matter of commerce, and it has always entertained as well as informed (Barkin 2003, p. 64). News Ltd, undeniably, has focused on tabloid content in order to derive an enormous benefit from it. To rise fame, broadly speaking, News […]

Education is about learning past events; about knowing historical figures; about learning important facts and information about the country you live in. Education is about learning of the world around us… Or so one would like to think. Education in America today has become a conglomerate of corporate distortion. The US Government cuts federal spending […]

Music and motion pictures, two of the most popular forms of entertainment today, can easily be traced back hundreds of years ago. Yet a relatively newer form of entertainment (and information) has impacted those long-established industries in as little as a few years: the internet. Recorded music, technically speaking, can be traced back to April […]

ONLINE DATING I ntroduction Online dating is a relatively new phenomenon. It arose during the late 1990s, at the same time that the Internet itself was becoming increasingly popular. Despite being a relatively young industry, online dating has already become one of the most profitable types of business to be found on the Internet. Online […]

Legal and Ethical Issues in the Online World. This year, a slightly revised version of an earlier article I wrote was printed in Keeping Free Presses Free, a publication of the Student Press Law Center and CMA. Even though the printed publication is distributed at conventions, I think the information is worthwhile for a general […]

Introduction Background ‘Weblogs or blogs are frequently updated webpages with a series of archived posts, typically in reverse-chronological order. Blog posts are primarily textual, but they may contain photos or other multimedia content. Most blogs provide hypertext links to other Internet sites, and many allow for audience comments. ’ (Nardi, Schiano and Gumbrecht, 2004:1) There […]

The influence of media on politics cannot be denied. In our society, where short attention spans are common, we often only receive limited information. This can lead to accepting inaccuracies as truths. The controversy surrounding the Killian documents is a prime illustration of this. In September 2004, the CBS program 60 Minutes Wednesday broadcasted a […]

Executive Summary of Company X, Inc.’s Marketing Plan for “Service Level Agreements”: Company X, Inc. is a locally-owned organization that has been running for nearly a decade. The company known as Company X is a fixed wireless ISP that focuses on delivering high-speed Internet to rural parts of the San Joaquin Valley. Boasting a staff […]

Executive Summary The marketing media development industry encompasses several specialized fields such as traditional graphic design, page layout, web design, interactive design, and application development. This sector is made up of a wide range of providers, including freelance designers, sole proprietors, and large international companies. Their services extend beyond the creation of web pages and […]

Your analysis is spot on. It is essential that Netflix rethink their business model this year. Netflix’ greatest asset is also its’ greatest weakness. Netflix has an impressive collection of DVDs accumulated over the years. As the party moves away from DVDs and onto the net, they will lose their built-in advantage. As iTunes, and […]

‘Is contemporary society experiencing more worry and uncertainty as a result of the growing amount of knowledge?’ Knowledge is a valuable addition to daily activities and allows individuals to make well-informed decisions. Its significance in society is evident, as knowledge is created and influenced by the people living within it. However, cultural changes have resulted […]

Abstract The presence of business news channels can affect the accessibility of news and information. The internet has improved the accessibility of news, information, and discussion forums. This has caused traditional news media outlets to reconsider their roles in competitive environments. Newspaper and print media companies have acknowledged this change and adapted their strategies accordingly. […]

The Media and Globalization Globalization contains many factors, which can be studied in a wide range of ways. It can be analyzed on a macro level or a micro level, with many contributors. Terhi Rantanen, in her book The Media and Globalization, explores the media as a contributor to globalization. While explaining the many level […]

Synopsis In 2004 a joint venture was created by Sony Music Entertainment and Bertelsmann Music group to create Sony BMG. With 46 offices all over the world, Sony BMG finds there headquarters in New York. The company aims to provide a wide variety of music through limitless distribution channels. Sony BMG caters to almost 1,000 […]

  Invented for an industrial design class by Gauri Nanda, then a graduate student at MIT Media Lab, Clocky won the 2005 Ig Nobel Prize in Economics. After earning her Masters Degree from MIT, Nanda founded a company, Nanda Home, to commercialize Clocky and other home products. History The original prototype, built in three days, […]

I may say very interesting topic for a declamation, “Advertisement is the art of making whole lies out of half truths”. Advertisement is the action of attracting public attention forcefully to a product or business again and again. Viewers are pawns in the world of advertisements. Turn on the rightly called “Idiot box” and there […]

In 2003 Honda, in the UK market, was having trouble selling cars. People said that their cars were reliable but boring, they had no cool factor. They realized that if they didn’t appeal to a younger audience then their sales weren’t going to increase. In response to their lack of sales Honda created the “cog” […]

Contents Introduction2 The Language of Newspapers2 Analysis of Newspaper Headlines2 Headline Evolution2 Headline Functions2 Headline Styles2 Headline Forms2 Headline Variants2 Headline Language2 Conclusion2 Bibliography2 Introduction In today’s hectic world one of the most important factors is information. The means of information provision are quite different which can be summarized in one word: mass media. The […]

Issues of “Green Marketing” and “Market Entry” Two issues that are extremely important in business to business marketing today are “Green Marketing” and “Market Entry. ” One of these issues is a relatively new issue and one of these issues is an issue that has forever existed, but remains a prevalent question. There is much […]

Advertising is the use of various methods to promote and sell products or services, as well as other things like AA meetings or garage sales. Its main goal is to influence specific or general audiences to make a purchase. For example, in this advertisement for Reebok, the focus is on people who play American Football. […]

The media is often equated with the communication of truth (Thiroux, 2007, p. 389). The evolution of technology has resulted in a large expansion of the media resources, whether it be written or electronic sources. This has increased the ability of the media to influence the perceptions of certain events by the general public (Thiroux, […]

For over a century, individuals have been searching for respite from their routine lives by attending screenings at Nickelodeon cinemas situated in America and Europe. Despite the advent of home viewing options such as DVDs and video tapes, watching movies during weekends has remained a significant cultural experience that spans generations. Nonetheless, audiences were still […]