Marketing Essay Examples
Becoming a marketing manager or executive can be very rewarding, but it takes years of experience and education to make it there successfully. The good news for those interested in breaking into the field is that starting as an entry-level marketer will provide plenty of opportunities for career growth. There are generally four primary areas of responsibility for entry-level marketers.
When writing marketing essays, it is essential to understand entry-level marketers’ different areas of responsibility. The four main areas are:
1) Research and analysis
2) Planning and strategy
3) Implementation
4) Evaluation
If you hire a writer from a custom writing website, ensure you give them guidelines for what you are looking for in your essays about marketing. Make sure to include specific instructions about what you would like included in the research and analysis, planning and strategy, implementation, and evaluation sections of the essay. The websites also have sample essays on marketing that can help you get started. These writers write quality essays that are customized to your needs.
Consumer Behaviour One of the most challenging concept in marketing deals with understanding why consumers behave in a certain way or do what they do (or don’t do). Two major psychological concepts are often used to explain and understand the consumer’s behaviour. The first is the so called in psychology the cognitive psychology in which […]
The product-process matrix, developed by Hayes and Wheelwright in 1979 was designed to show the trade-offs in operations and marketing by linking product plans and process choices. The model is based on traditional trade-offs evident in a single manufacturing facility environment. The product-process matrix has been empirically tested, but improvements in operations flexibility by applying […]
Executive Summary Apple Computer Inc. ’s strategy to gain market share dominance by market penetration has achieved poor results. This report finds that the industry has consolidated around six companies. The industry is unattractive for new entrants but for the existing firms, there is much market growth to be exploited. The financial analysis of Apple […]
Introduction MarketPlace: Handwork of India is an innovative and unique not-for-profit organization that uses its proceeds exclusively to increase economic opportunities for low-income women in India and to further empower these women to bring about changes in their lives, their families and their communities. MarketPlace produces high-quality women’s apparel through 14 co-operatives in India and […]
Nokia Introduction Nokia Corporation (OMX: NOK1V, NYSE: NOK, FWB: NOA3) is an international communications company, focused on the key growth areas of wire line and wireless telecommunications. Nokia is currently the world’s largest manufacturer of mobile telephones, with a global device market share of approximately 38% in Q2 of 2007. Nokia produces mobile phones for […]
INTRODUCTION Distribution of products constitutes an important element of marketing mix of a firm. After development of the product, the entrepreneur has to decide channels or routes through which the product will flow from the factory to the potential customers.He has a number of alternatives available to him. The entrepreneur may choose to distribute the […]
In 1965, PepsiCo was created by merging Pepsi-Cola and Frito-Lay. By 2006, the publicly traded company had become the world’s largest snack and beverage enterprise with net revenue of about $35 billion. The organization is comprised of four business divisions, one of which is Frito-Lay North America that produces, markets, sells, and distributes sweet and […]
California WOW Xperience Public Company Limited (CAWOW) is at first known as Thailand’s leading fitness center operating with 9 branch locations and 35,000 square meters of fitness facilities serving more than 80,000 members. CAWOW came into Thai market since the year 2000, first known as California Fitness Centers, the most complete and modern fitness center […]
Why is the soft drink industry so profitable? An industry analysis through Porter’s Five Forces reveals that market forces are favorable for profitability. Defining the industry: Both concentrate producers (CP) and bottlers are profitable. These two parts of the industry are extremely interdependent, sharing costs in procurement, production, marketing and distribution. Many of their functions […]
Introduction Odex is a Singapore-based company that licenses and releases anime for local and regional (Southeast Asian) consumption. It was registered in 1998, for the purpose of licensing and importing overseas drama and animation into Singapore, which it began distributing in 2000 (Wikimedia Foundation, Inc. , 2008) . In 2007, Odex caused uproar among anime […]
Question 1: BRIC economies – a critical overview Part 1: New emerging markets and BRIC. Over the last decade there have been significant changes to the world economy and the way once traditional Multinational corporations do business. This has been primarily due to the rise of new markets, particularly the BRIC economies. “The greatest effect […]
Place Domino’s entered India in 1996 through a franchise agreement with Vam Bhartia Corp. The first outlet was opened in Delhi. With the overwhelming success of the first outlet, the company opened another outlet in Delhi. By 2000, Domino’s had a presence in all the major cities and towns in India. By March 2000, Domino’s […]
Case Profile Nucor Corp. , the U. S largest mini-mill operator1 and largest steel manufacturer by tons produced2, continues to lead the industry in efficiency, technological innovation, profitability and delivery of high quality products at low cost structure, after a record of more than 16 years of rapid growth in a declining industry3.And with a […]
We study the process by which model-based decision support systems (DSSs) influence managerial decision making in the context of marketing budgeting and resource allocation. We focus on identifying whether and how DSSs influence the decision process (e. g. , cognitive effort deployed, discussion quality, and decision alternatives considered) and, as a result, how these DSSs […]
A Brief Summary of the Businesses The purpose of this term paper is to discuss the similarities and differences between Talbots Inc. (“Talbots”) and Chico’s FAS Inc. (“Chico’s”). This paper will detail the nature of each company’s respective business, past financial performance, and expected future outlook. The paper is divided into two sections. The first […]
Thus, a comprehensive marketing communication plan will be created that integrates advertising, sales promotion, public relations, and direct marketing as part of a cohesive marketing mix. The plan has undergone extensive research to consider the following factors: Marketing analysis: evaluating the needs, characteristics, and environment of Panama and its competitors while defining the target group. […]
The success of L’Oreal in the European haircare products market has resulted in frequent features about the cosmetics industry leader in top newspapers and magazines. The Independent (London, England) published a headline on February 21, 2004 (p54) that read “L’Oreal builds on two decades of growth as profits soar.” The article reported that the company […]
 SWOT Analysis Environment Fiber optics is a new technology that uses rays of light instead of electricity to transmit information over optical fibers at very high speeds. The optical fibers are usually thin strands of glass that are combined into cables and used to send information and computer data in the form of pulses of […]
Sustainability necessitates a comprehensive approach to action, recognizing the significance of involving all individuals in decisions that impact their lives. Sustainable development is too extensive and wide-ranging to be solely entrusted to environmental experts or specific departments. It must garner backing and participation from all sectors within the organization. In the realm of business, it […]
SYNOPSIS It is a known fact that the best endorsements achieve an eclectic balance between the product (brand) and the celebrity. Giving a brand a ‘face’ is more than just a marketing strategy to increase sales or gain market share, it is a decision that can change the future of the brand forever. Choice of […]
The Institute of Management Technology in India and Stamford University in Bangladesh conducted a study on the determinants of retail banking performance, focusing on customer satisfaction and relationship marketing. The study examined literature and empirical research using data from 555 customers to understand the factors that contribute to banking services satisfaction, which is now being […]
Historically, car manufacturers including Ford segmented buyers according to their income and age. Ford used these figures to classify small car buyers into four target groups. Financially constrained buyers (single men and women without children <100,000 FF) Average income, more youthful/expressive buyers (100-250 thousand FF, single men/women/childless couples) Average income and/or family constrained buyers (full […]
