Customer Relationship Management Essay Examples

In order to determine the viability of my product and its potential success in the market, I will implement a strategy that involves introducing a new item and highlighting its superiority over competitors. This will begin with the creation of a survey that will be distributed throughout the downtown area to gauge public opinion on […]

Amidst the increasing suspicion and sophistication of customers (Kristensen and Martensen, 1999), customer retention and profitability have become essential elements for achieving success in today’s fiercely competitive business landscape. Porter (1985) asserts that a firm’s success hinges on creating a sustainable competitive advantage, which can be achieved by consistently providing superior value for customers (Narver […]

McDonalds started with one restaurant in the US in 1955. Today McDonalds is the largest and best-known global foodservice retailer. With more than 32,000 restaurants in over 120 countries, their global market potential is enormous. I am going to investigate how McDonalds attracts its customers by marketing. I will research into the products McDonalds sells […]

ASDA is a chain of supermarkets in the United Kingdom offering food, clothing and general merchandise products. It became subsidiary of the American retail giant Wal-Mart in 1999 and is currently the second largest chain in the UK after Tesco. I have decided to investigate how ASDA have attempted to increase efficiency and strive to […]

Viet Power Marketing Communication Corporation (PMA) is a company that was founded in 2000. It has branches in Ha Noi and Ho Chi Minh City. PMA is known for its events management expertise, especially in Ha Noi. The company provides effective and competitive media marketing solutions and takes pride in playing a crucial role in […]

Porter, recognized as the Father of Competitive strategies, delineated five forces that prompt competition within industries. In 1986, he expounded on how these strategies could be applied in the industry, including: (1) competition issues arising from new competitors entering an industry and their endeavors to enter new markets through geographic or vertical expansion which may […]

Target focuses on the impact they have on the stakeholders especially on their employees whom they call as team members. It is important to know how their policies affect their team members at work and otherwise. Therefore, they have a policy to pay 5 percent of their profits to their employees. Furthermore, they keep on […]

A retailer such as Wal-Mart can use a customer value funnel to see how the company functioning for a given period as far as its relation to its customer is concerned. (Dolak). Using funnel as a measuring tool makes it easier for the company to estimate how many prospects what it is offering could attract […]

The retail industry is a rapidly growing sector with a vast customer base. It has undergone numerous changes due to the evolving preferences of customers and response of the industry. Previously, retailers responded to the trend of low prices by offering reduced prices. Retailers also expanded their operations to offer a variety of products within […]

Value-chain analysis is used for many purposes, but the process of examining customers’ value chains is relatively new. In our five-step process, Step 1 explains how internal and external value chains can be used separately and in related ways. Step 2 shows how to construct a customer’s value chain. Step 3 shows how to identify […]

Loyalty has become one of the key strategic goals for many service organisations, including hospitality companies. According to Capizzi and Ferguson (2005), loyalty programs have reached a state of maturity. The UK hotel industry adopted loyalty programs at the beginning of 1990. Since then, various loyalty programs have pervaded the industry. Therefore loyalty programs are […]

Located in London’s Kensington neighborhood, the Millennium Gloucester Hotel is a luxurious four-star hotel with exceptional conference and banqueting amenities. Its prime location near Harrods, High Street Kensington, and Victoria Station make it an ideal choice for both business and leisure travelers. Millennium’s loyalty program differs from Hilton and the Priority Club in that it […]

The text discusses service businesses, which generate income by providing personal services to customers. These businesses may include retail, tourism, banking, and education provision. Four categories of services exist based on the type of service and recipient: People processing (directed at people’s bodies), Possession processing (directed at physical possessions), Mental stimulus processing (aimed at people’s […]

The communication industry is currently under immense pressure from market being saturated and lower barrier to entries as more and more competitors enter the market. Products are difficult to distinguish between rivals and deregulation policies add to the diffusion of the market. That is why it is seen that new alliances being formed that forge […]

The top priority for customers is receiving affordable internet service that meets their needs. With the increasing dependence on internet connectivity, this entails providing fast and reliable service. From a customer service perspective, the perceived reliability often outweighs the price. Verizon’s introduction of the Fiber Optic Service (FIOS) caters to both customer desires and the […]

Porter (1986), known as the Father of Competitive strategies, identified five driving forces of competition in an industry. He provided a list of these forces and explained their application within the industry. These strategies include: The threat of new competitors entering the industry, which poses a major competition challenge. When a new competitor enters, there […]

Consumer markets are being utilized by organizations through the Internet as the means to access their products. Businesses leverage the Internet by owning a website or webpage that represents their brand, accessing the over a million daily web surfers who seek products not available in stores or offered at lower prices online. To attract these […]

Currently, the business industry is focused on providing services to customers affiliated with prominent corporate entities. The proliferation of servicing companies around the world has had a significant impact on business organizations. These companies cater to a wide range of markets, employing numerous people and making them highly sought after in society. To meet diverse […]

In today’s business world, various industries like banks, insurance companies, and service providers recognize the significance of Customer Relationship Management (CRM) in acquiring new customers, retaining existing ones, and maximizing their value over time. To establish close relationships with customers, IT and marketing departments must collaborate effectively. The banking sector greatly relies on CRM to […]

Dell efficiently utilizes the just-in-time system by promoting customers to directly place orders and fulfill their required specifications and delivery time. The implementation of interdependent distribution, leading to a reduction in raw material stock, has led to increased productivity and facilitated the introduction of Dell’s pull approach in the supply chain. This strategy has given […]

The modern world is witnessing the emergence of innovative organizations through computer-based technologies. These technologies are transforming various aspects such as customer service, employee communication and networking with external stakeholders like competitors, customers, suppliers, and government agencies. They are also affecting task performance, organizational structure, leadership and management of human resources, operation of planning and […]

For retailers, the holiday season involves extensive preparation followed by brief periods of intense execution. While Black Friday is crucial for brick-and-mortar stores, Cyber Monday holds equal significance for online retailers. It is only two months away, hence it is essential to revise your returns plan for Cyber Monday. According to the National Retail Federation, […]