Asia Essay Examples

On a general perspective, SIA faces through financial and commodity risks, such of which comprises of changes in jet fuel prices, foreign exchange rates, interest rates and the market value of its investments. SIA uses derivatives to hedge against these vulnerabilities. Financial risk 1. Jet fuel price risk Like other airlines, Singapore airline’s (SIA) revenue […]

SIA was officially launched in 1972 after the split of the Malaysia-Singapore Airline. It went through tough time since its launch as it was small and barely had essential infrastructures and resources to compete on same ground with the big names then. Today, SIA is operating with 28, 000 strong workforce devoted to offer its […]

1. Conduct an IMC context analysis for one of the following; McDonald’s, Pizza Hut, or KFC. This case study will analyze customers, competitors and communication of McDonald’s because it is one of the most well known brands worldwide. CUSTOMERS McDonald’s opened the first restaurant in Singapore at Liat Towers on Orchard road in October 1979. […]

Singapore Airlines, led by Lau Geok Theng and supported by Leong Wai Yee, deliberated in September 2010 on the strategic directions they should pursue over the next decade to maintain their competitiveness and profitability. To capitalize on improved economic conditions and a growing number of air travelers, SIA had recently disclosed plans to raise prices […]

EXECUTIVE SUMMARY Filipinos love to eat, which explains why practically every major global food brand is in the country; fast food brands, especially. These international franchises and their local limitations dominate. Filipino dining taste, in turn, has become very Western. It was this way, until a band of young entre-Pinoys realized, in 1996, that the […]

Singapore is a relatively young nation, where its rapid economic development has wowed many from all over the world, and has attracted much attention. The economic milestones it has reached, in addition to its uniqueness as a multiracial and cosmopolitan society, has put its name on the world map, albeit being a very small country […]

The problem of hyper-parenting is mainly due to the competitive education environment in Singapore and fear which creates over protectiveness. Hyper- parenting used to describe a style where in the intolerably competitive new e-world parent’s strive to micromanage and interfere in every detail of their kid’s lives to craft the perfect childhood for them, worrying […]

Sinar Sosro Private Limited, founded in 1940, was the first to introduce bottled jasmine tea in Indonesia. Starting in Central Java, this family-owned company later expanded its market to Jakarta. Initially, customers were served freshly brewed jasmine tea on-site. However, as the business grew, it became apparent that consumers found the hot temperature of the […]

The Acquisition of Singapore by the British. The description of the Island of “Pu Luo Chung” is the original and earliest written trace or record of Singapore which was a Chinese account of the 3rd century, probably a paraphrase of the Malay Pulau Ujong, “island at the end” . The Sejarah Melayu contains a tale of a prince of Srivijaya, Sri Tri […]

Tourism in Singapore is the main contributor of the country’s economy. Sentosa means peace, and tranquility and it is an island resort in Singapore. Its attractions include five-star hotels, Fort Siloso, two golf courses, and a two-kilometer long, sheltered beach. Sentosa boasts of various attractions sites, museums and several other facilities that provide a wide […]

Introduction: Singapore Airlines Limited (Singapore Airlines) is a Singapore-based airline company, engaged in providing airline operations, airport terminal services and engineering services. It provides both passengers as well as cargo and mail air transportation services to its customers worldwide. The company operates its business through three reportable segments, namely, airline operations, airport terminal, and food […]

Singapore’s education systems have made considerable progress in enhancing the quality of education over the last 20 years. Consequently, parents and students now enjoy increased options and opportunities. The government of Singapore has implemented new educational systems to give schools more freedom and encourage a varied teaching approach. These policies were put in place during […]

Introduction This assignment provides a elaborate history for a modern-day Singaporean Entrepreneurship that has occurred within the old two decennaries and the history of successes and failures of the enterpriser being identified and discussed. Discussion and analysis was derived with the support of the cyberspace as a tool for secondary research. This assignment besides revealed […]

Economical Matters 1. A Common Market in Malaysia would only be implemented if Singapore surrenders its free port status and imposes a tax on its imports. While the common market could potentially benefit Singapore, the Concessionaire General (CG) is unsure if it would benefit the other states as much as Singapore. CG aimed to safeguard […]

Despite its small size, this dynamic and recently industrialized city-state is situated near the equator in the South China Sea. Often overlooked on the world map, there are still many uninformed individuals who mistakenly believe it is located “somewhere in China” without knowing its precise location. Singapore has undergone an impressive transformation, evolving from a […]

Famous Amos Is also widely distributed In the island. Famous Amos targets audience are mainly the cookies and chocolate lovers. However, they segment their products Geographically; around the world, Demographic; targeting kids, young adults and adults, Cryptographic; interest in chocolate cookies, and Behavioral Segmentation; can be used In any occasion. Famous Amos strength is mostly […]

MFC, being branded as “Sais’s Best Business Address”, represents the consortium’s vote of confidence in Singapore economicfuture. Branding and Positioning efforts of MFC MFC enjoyed strong political support from various ministers and government agencies, notably the Urban Redevelopment Authority (AURA). Upon completion, MFC won various awards attributed to its flexible design, state-of-the-art specifications and green […]

A country’s culture includes different elements of its people’s lifestyle, including behavior, language, religion, social customs, cuisine, music, and art. It is a fusion of knowledge, beliefs, attitudes, values, hierarchies, spatial relations, religious associations, moral concepts, universal principles and material possessions that influence individuals in that specific country. The culture of Singapore has a significant […]

How that U.S. -Vietnamese diplomatic ties have been restored, many American businesses are hoping to be in on the development opportunities offered by what some analysts consider to be Asia’s newest economic “tiger. ” Structural problems do abound in Vietnam. Its underdeveloped economic infrastructure, a ponderous and pervasive government bureaucracy, and an embryonic legal system […]

There were many reasons, which lead to the extraction of the American Military forces from Vietnam. America had gotten involved with the Vietnam War in order to stop the spread of communism. Considering that the war took place at the height of the cold war and propaganda was quite strong; many people did not trust […]

The Vietnam War which started in 1963 lasted for 10 years. The origin of this place went back to the early 19th century when it was a colony of the French. The French rule in Vietnam was extremely harsh and unpopular. During the Second World War, when the French lost to the Germans, Vietnam became […]

Bui Tin, a former general staff member for North Vietnam’s army who accepted South Vietnam’s unconditional surrender, later became the editor of “Peoples Daily,” Vietnam’s official newspaper. However, he moved to Paris after becoming disenchanted with Vietnamese Communism. In his book “Following Ho Chi Minh,” Tin offers valuable insights into North Vietnam’s military and psychological […]