Brief History of Jollibee Food Corporation Essay Example

* They value quality over anything, so they can sustain the loyalty of their customers. * Wide variety of products offered in diverse markets.

* Jollibee was the first to enter the market. * Retaining tight control over operations management, which * Allowing it to price below its competitor. * Having the flexibility to cater to the tastes of its local consumers. * Location of Jollibee East Junction was a perfect location because there is a wide population of the university, and S.T.I institute which was the 60% target market and the 40% was people who passes by.

Weaknesses The company is facing a lot of weaknesses in their operations.

* First, it is the inability to coordinate the activities between the international division and the local division. * They also have trouble at first in selecting good franchise partners and suitable locations in the international investments. * The company does not fully utilize its resources to the best results. The international division and the local division have to constantly compete with each other for limited resources. * The company, in its efforts to maintain its Filipino identity in other countries, has not been able to attract able staff or managers in the foreign country and their staff turnover rate is high. * Lacked more effective marketing skills as growth revenues decreased. * Lack on in-depth planning and research in the expansion to foreign markets. * Poor co-ordination between the national and international units.

Opportunity Opportunity in the fast food industry lies in the globalization of the countries. * People around the world are beginning to accept other cultures as their

own and thus the entrance into these markets are getting easier. * As time pressure builds up for people, they want to look for food that is served fast and provides good value to them. Thus people accept fast food as a substitute for a meal. * The promising nature of international markets and also the available potential due to the migration of Filipinos in certain countries. * Being an agricultural country, full integration in sourcing raw materials could be done.

* For international markets, locating commissaries in the same country through joint ventures could be a potential source of success for the company. Jollibee could facilitate the technology provision while the partner could formulate the appropriate modus operandi to sell in the foreign market. * For the local market, an increase in the number of commissaries could easily reduce the transportation costs and the duration of shipments. This would allow the company to concentrate on the quality of products.

Threats Even though the global community is accepting, it still has its own preferences and environments which differentiate them from other countries. * Therefore it is not possible for the companies in the industry to apply a standard set of menu throughout the world. * International competition is rising and competitive forces are very strong. * Competition from both international companies and other local eateries. * Political instability in the country threatened JFC as it could hamper the opportunities to convince international investors and country leaders to allow a JFC entry in their country.