Boeing and Airbus: Strategy and Vision Essay Example
Boeing and Airbus: Strategy and Vision Essay Example

Boeing and Airbus: Strategy and Vision Essay Example

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  • Pages: 3 (561 words)
  • Published: February 5, 2017
  • Type: Research Paper
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Boeing’s mission statement states that they are the largest aerospace company and leading manufacturer of commercial airplanes and defense, space and security systems. It also talks about all of the countries that they support through exporting. Finally they talk about their products, their employees and their leadership. Boeing’s vision statement is to be the strongest, best and best integrated aerospace-based company in the world.

Boeing’s corporate values include; leadership, integrity, quality, customer satisfaction, people working together, a diverse and involved team, good corporate citizenship and enhancing shareholder value. Airbus’ mission statement states that they are meeting the needs of airlines and operators by producing the most modern and comprehensive aircraft family on the market. They also talk about having the highest standard of product support. Airbus’ vision statement is to create the best and safest aircraft.

xt-align: justify">Airbus’ corporate values are; youth development, environment – biodiversity program and humanitarian and community support. Both company’s mission statements are similar in that they talk about their products, but Boeing also includes information on the countries that they are supporting through export, information on their employees and on their leadership. Airbus’ vision statement is just about their product where Boeing’s is about being a great, strong aerospace-based company. Boeing’s vision statement is more all-encompassing and open ended.

Airbus’ corporate values are youth development, an environmental program and humanitarian and community support. There are very specific philanthropic items where Boeing stays much broader with leadership, integrity, quality, customer satisfaction, people working together, corporate citizenship, etc.. Within Bowings investment strategy the overall objective of their pension assets is to earn a rate of return over tim

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to satisfy the benefit obligations of the pension plans and to keep sufficient liquidity to pay benefits as well as to take care of other cash requirements of the pension fund.

Their percentage of plan assets of their fixed income was higher than they had expected and their percentage of plan assets of their global equity was lower than expected but they both only varied by less than 5%. Within Airbus’ Capital Risks’ their group’s objective when managing capital was to safeguard the group’s ability to continue as a concern and to maintain an optimal capital structure to maximize their shareholder value.

In order to maintain or achieve an optimal capital structure, the Group may adjust the amount of dividend payment, return capital to shareholders, issue new shares, buy back issued shares, obtain new borrowings or sell assets to reduce borrowings. The Gearing Ratio went down for the group and for the company. The total capital doubled for the company and it dropped very slightly for the group. Salesforce. com Salesforce. com’s vision is “the end of software. ”

Their mission is to leverage Salesforce. com’s people, technology and resources to build collective knowledge and enable action to improve communities throughout the world. Their strategic plan is to gain universal acceptance of cloud computing, especially in the public cloud arena. Their strategy is also to constantly release new products into the database market for their customers. These products will continue to go deeper into the application development market. Their plan is also to make everything easier and easier to do in terms of development so as many of the customizations as possible

can be handled by the everyday user and not a skilled developer.

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