Eight Universal Marketing Functions

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Selling
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Using advertising personal selling, and sales promotion to match products to customer needs
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Financing
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Providing credit for channel members (Wholesalers and retailers) and consumers
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Buying
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Ensuring that product offerings are available in sufficient quantities to meet customers demands
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Transporting
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Moving products from their point of production to locations convenient for purchasers
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Securing Marketing Information
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Collecting information about consumers, competitors, and channel members for use in making marketing decisions
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Standardizing and Grading
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Ensuring that product offerings meet quality and quantity controls of size, weight, and other variables
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Storing
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Warehousing products until needed for sale
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Risk Taking
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Dealing with uncertainly about future customer purchases

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