Eight Universal Marketing Functions

Using advertising personal selling, and sales promotion to match products to customer needs
Providing credit for channel members (Wholesalers and retailers) and consumers
Ensuring that product offerings are available in sufficient quantities to meet customers demands
Moving products from their point of production to locations convenient for purchasers
Securing Marketing Information
Collecting information about consumers, competitors, and channel members for use in making marketing decisions
Standardizing and Grading
Ensuring that product offerings meet quality and quantity controls of size, weight, and other variables
Warehousing products until needed for sale
Risk Taking
Dealing with uncertainly about future customer purchases
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