Dream Builders Daycare Business Proposal Essay Example

The center's main focus is to cater to affluent two-income professional parents who are willing to invest in their child's development by providing access to high-quality facilities.

Dream Builders Day Care aims to provide cutting-edge child development programs through a well-equipped support team and advanced learning systems. The increasing awareness among today's mothers about the factors influencing their children's growth has led to a growing demand for structured preschool education and enriching learning experiences, which modern day care centers offer. This inclination is particularly evident in mothers with young children who prioritize quality early education. In 2008, around 859,200 individuals were employed in child day care services.

In addition to the industry, there were 428,500 self-employed and unpaid family workers, mainly consisting of family child care providers and self-employed managers of child care centers. Child day care jobs can be found nationwide, following the distribution of the population. However, day care centers are less common in rural areas due to a smaller number of children requiring a separate facility. Child day care operations vary in size, ranging from individuals caring for children themselves to larger establishments with a sizable staff. Almost 86 percent of wage and salary jobs in 2008 were in establishments with fewer than 50 employees.

Opportunities for self-employment in this industry are excellent, with approximately 428,500 workers being self-employed or unpaid family workers. This discrepancy highlights the ease of entering the child day care business. Dream Builders Day Care is a new business that aims to establish its presence and generate sales through a comprehensive marketing plan and effort. Our facility provides full-service child care and child development services from newborns to

age five. What sets us apart from competitors is our commitment to advanced training and learning systems.

Through extensive research, Dream Builders Day Care has gathered valuable information about our target customers in the specific market. Our customers at Dream Builders Day Care can be defined as individuals residing in the city of Chesterfield, which has a population base of 303,460 people. In addition to this immediate geographic area, we also target a 20-mile radius around Chesterfield due to recent housing developments in the past 4 years. The total population we aim to cater to is 15,000. Our competition includes Morning Glory Sunrise Care, Centralia Childcare Development Center, Tiny Tots, Kidszone, All About Us, as well as home day cares.

Centralia Childcare Development Center is a prominent full-time, commercial day care facility in Chesterfield that operates from Monday to Friday, 6 am to 6 pm. Despite being our main competitor and offering a similar service, concerns have been raised about the quality of their services. The center frequently has a waiting list for children in need of day care due to its limited space and inadequate teaching and supervision. In addition to Centralia Childcare Development Center, the remaining licensed competition can be categorized into part-time commercial day cares and home day cares.

The part-time daycare facilities either operate on limited days during the week or solely offer programs before and after school. They do not provide full-time daycare. Target Marketing Dream Builders Day Care focuses on one particular customer group: middle to upper class, two-income professional families. These families have both parents employed, which leaves them with no time to care for their child during

the day. They possess the financial means for child care and are willing to pay extra for superior quality care.