Consumer Behavior Chapter 2

question

Rules of conduct that guide actions in the marketplace are called ________.
answer

business ethics
question

The importance people attach to worldly possessions is called ________.
answer

materialism
question

Which of the following values is most associated with materialists?
answer

status
question

When consumers are unhappy with a product, they boycott the product and/or store and express dissatisfaction to friends. This is called ________ response.
answer

private
question

When consumers are unhappy with a product, they may file a complaint in the form of legal action, Better Business Bureau complaint, or publishing a negative review. This is called a ________ response.
answer

third party
question

Bayer HealthCare Pharmaceuticals established a new campaign for Yaz birth control to ensure consumers understand that Yaz does not treat PMS, a claim which had been made in early Yaz advertisements. Bayer is using ________.
answer

corrective advertisement
question

Which term refers to marketing techniques that are used to encourage positive behaviors such as literacy or discourage negative behaviors like drunk driving?
answer

social marketing
question

The shoe company TOMS gives a pair of shoes to a needy child for every pair that it sells. This is an example of a company which has integrated ________ into its business model.
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corporate social responsibilty
question

A strategy that aligns a company brand with a cause to generate business and societal benefits is called __
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cause marketing
question

When companies make false claims about how environmentally friendly their products are, ________ has occurred.
answer

greenwashing
question

Which of the following is the best predictor of whether people will recycle?
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perceived effort required
question

During ________, one consumer exchanges something she owns with someone else for something the other person owns.
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lateral cycling
question

A physiological or psychological dependency on a product or service is called a ________.
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consumer addiction
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Which of the following is associated with compulsive consumption?
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anxiety
question

What is the distinction between cause marketing and social marketing?
answer

Social marketing is the use of marketing techniques to change some public behavior. Cause marketing is the aligning of a brand with a cause in order to generate consumer support in the brand. Both seek to do good but social marketing benefits the general public while cause marketing primarily benefits the brand.

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