Consumer Behavior Chapter 2
Rules of conduct that guide actions in the marketplace are called ________.
The importance people attach to worldly possessions is called ________.
Which of the following values is most associated with materialists?
When consumers are unhappy with a product, they boycott the product and/or store and express dissatisfaction to friends. This is called ________ response.
When consumers are unhappy with a product, they may file a complaint in the form of legal action, Better Business Bureau complaint, or publishing a negative review. This is called a ________ response.
Bayer HealthCare Pharmaceuticals established a new campaign for Yaz birth control to ensure consumers understand that Yaz does not treat PMS, a claim which had been made in early Yaz advertisements. Bayer is using ________.
Which term refers to marketing techniques that are used to encourage positive behaviors such as literacy or discourage negative behaviors like drunk driving?
The shoe company TOMS gives a pair of shoes to a needy child for every pair that it sells. This is an example of a company which has integrated ________ into its business model.
corporate social responsibilty
A strategy that aligns a company brand with a cause to generate business and societal benefits is called __
When companies make false claims about how environmentally friendly their products are, ________ has occurred.
Which of the following is the best predictor of whether people will recycle?
perceived effort required
During ________, one consumer exchanges something she owns with someone else for something the other person owns.
A physiological or psychological dependency on a product or service is called a ________.
Which of the following is associated with compulsive consumption?
What is the distinction between cause marketing and social marketing?
Social marketing is the use of marketing techniques to change some public behavior. Cause marketing is the aligning of a brand with a cause in order to generate consumer support in the brand. Both seek to do good but social marketing benefits the general public while cause marketing primarily benefits the brand.
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