CISB 210 Unit Test 3

question

Which of the following business processes is related to sales and marketing? A) lead tracking B) order management C) customer support D) accounts receivable
answer

lead tracking
question

Which of the following business processes is related to manufacturing? A) order entry and tracking B) finished-goods inventory management C) product and brand management D) planning and scheduling
answer

planning and scheduling
question

Which of the following information systems minimizes data duplication among departments? A) interenterprise information systems B) departmental information systems C) personal information systems D) enterprise information systems
answer

enterprise information systems
question

Which of the following statements is true regarding departmental information systems? A) They are easy to change. B) They minimize data duplication among departments. C) They can be operated without training. D) They support 10 to 100 users.
answer

They support 10 to 100 users
question

Which of the following statements about enterprise information systems is true? A) Their procedures are not documented, but are understood within the group. B) They do not require users to have any formal training. C) They are very difficult to change. D) They support 10 to 100 users.
answer

They are very difficult to change.
question

The information system that a restaurant uses to order supplies and ingredients from its suppliers is an example of a(n) ________. A) enterprise information system B) personal information system C) interenterprise information system D) departmental information system
answer

interenterprise information system
question

Which of the following statements about a structured interenterprise information system is true? A) Its procedures are formalized and the problem solutions affect multiple organizations. B) It is flexible and easily adaptable to organizational changes. C) It minimizes data duplication among departments. D) It does not require users to have any formal training.
answer

Its procedures are formalized and the problem solutions affect multiple organizations.
question

________ is an example of an interenterprise information system. A) CRM B) SCM C) ERP D) EAI
answer

SCM
question

The two dimensions of process quality are ________. A) efficiency and effectiveness B) performance and reliability C) conformance and durability D) perception and serviceability
answer

efficiency and effectiveness
question

Information systems improve process quality by ________. A) duplicating data B) entirely replacing human activity C) changing the work culture D) controlling process flow
answer

controlling process flow
question

Which of the following conditions exists when data are isolated in separated information systems? A) information overload B) encapsulation C) information silo D) data segregation
answer

information silo
question

Information silos are not a problem until they begin to ________. A) rely on service-oriented architecture B) integrate data C) revise business processes D) use and store data about the same entities
answer

use and store data about the same entities
question

________ is the activity of altering and designing business processes to take advantage of new information systems. A) Business process modeling B) Business process reengineering C) Business process outsourcing D) Enterprise resource planning
answer

Business process reengineering
question

________ are predesigned procedures for using software products. A) Inherent processes B) Triggers C) Modules D) Service descriptions
answer

Modules
question

________ is a suite of applications, a database, and a set of inherent processes for managing all the interactions with the customer, from lead generation to customer service. A) Business process reengineering B) Customer relationship management C) Enterprise resource planning D) Customer lifecycle management
answer

Customer relationship management
question

________ is a suite of applications called modules, a database, and a set of inherent processes for consolidating business operations into a single, consistent, computing platform. A) Enterprise resource planning B) Customer relationship management C) Enterprise application integration D) Business process reengineering
answer

Enterprise resource planning
question

The primary purpose of an ERP system is ________. A) customization B) duplication C) integration D) customer acquisition
answer

integration
question

Enterprise application integration is ________. A) a suite of software applications that links existing systems by providing layers of software that connect applications together B) a strategy that uses business process management to radically enhance the customer service experience from any customer touchpoint C) a suite of applications called modules, a database, and a set of inherent processes for consolidating business operations into a single, consistent, computing platform D) a suite of applications, a database, and a set of inherent processes for managing all the interactions with the customer, from lead generation to customer service
answer

a suite of software applications that links existing systems by providing layers of software that connect applications together
question

Which of the following statements is true of enterprise application integration? A) It leads to data duplication because each application has its own database. B) It connects system “islands” via a new layer of software. C) It leverages existing systems, and enhances the capabilities of functional applications. D) It prevents existing applications from communicating and sharing data.
answer

It connects system “islands” via a new layer of software.
question

The major benefit of enterprise application integration is that it ________. A) minimizes the requirement for formalized procedures B) acts as a cost effective alternative to ERP, with greater capabilities C) utilizes a centralized database D) enables organizations to use existing applications
answer

enables organizations to use existing applications
question

An ERP solution does not include ________. A) a database design B) a company’s operational data C) initial configuration data D) stored procedures
answer

a company’s operational data
question

A(n) ________ is a computer program stored within a database that runs to keep the database consistent when certain conditions arise. A) stored procedure B) index C) trigger D) transaction
answer

trigger
question

A stored procedure is a ________. A) program stored in a database that keeps the database consistent when certain conditions arise B) history of actions executed by a database management system C) computer program stored in a database that is used to enforce business rules D) data structure that improves the speed of data retrieval operations in a database
answer

computer program stored in a database that is used to enforce business rules
question

The inherent processes defined in an ERP solution are known as ________. A) database transactions B) stored procedures C) transaction logs D) process blueprints
answer

process blueprints
question

ERP vendors train an organization’s employees, called Super Users, to become in-house ERP trainers, in training sessions called ________. A) train the trainer B) top-down training C) on-the-job training D) vestibule training
answer

train the trainer
question

ERP training falls into two broad categories, one of which is training on how to use the ERP application software. Which of the following activities is a part of this category? A) obtaining top-level management support B) steps for using the ERP applications to accomplish the activities in processes C) dealing with employee resistance to the new system D) preparing the organization for change
answer

steps for using the ERP applications to accomplish the activities in processes
question

To reduce the substantial work that needs to be done to customize an ERP application to a particular customer, ERP vendors provide ________. A) service descriptions B) industry-specific solutions C) inherent processes D) DIY modules
answer

industry-specific solutions
question

Who are the top two ERP vendors? A) Epicor and Oracle B) Oracle and SAP C) Microsoft Dynamics and Infor D) Microsoft Dynamics and SAP
answer

Oracle and SAP
question

The four major ERP products of ________ are AX, Nav, GP, and Solomon. A) Oracle B) SAP C) Microsoft Dynamics D) Epicor
answer

Microsoft Dynamics
question

ERP vendor Infor acquired which of the following ERP products? A) Solomon B) GP C) Epicore 9 D) Baan
answer

Baan
question

Which ERP vendor acquired PeopleSoft and Siebel? A) Oracle B) Infor C) Epicor D) SAP
answer

Oracle
question

When implementing new enterprise systems, usually the only solution for resolving process issues and providing enterprise process management is ________. A) developing committees and steering groups B) reinforcing employees’ sense of self-efficacy C) establishing clear and absolute contractual guidelines D) communicating the need for change to the employees
answer

developing committees and steering groups
question

________ is a major task when implementing enterprise systems. A) Virtualization B) Encapsulation C) Gap identification D) Data duplication
answer

Gap identification
question

________ refers to a person’s belief that he or she can be successful at his or her job. A) Self-appraisal B) Self-actualization C) Self-efficacy D) Self-aggrandizement
answer

Self-efficacy
question

Which of the following is a design philosophy in which activities are organized into modules of functionality that are requested and delivered over the Internet using standards? A) business process modeling notation B) service-oriented architecture C) enterprise application integration D) cloud computing
answer

service-oriented architecture
question

In SOA terminology, what does it mean if the production of a service is said to be encapsulated? A) The methodology and location of the service is private. B) The users of the service need to know how and where the service is performed. C) The service description is documented in a short or concise form. D) The description of how to use the service is published using a standardized language.
answer

The methodology and location of the service is private.
question

A(n) ________ is an encapsulated software service provided over the Internet using standard protocols. A) ISP B) Web browser C) Web service D) Web server software
answer

Web service
question

A service provider creates a service description, which documents how to use a service, and publishes that description using a standardized language called ________. A) SGML B) XML C) HTML D) WSDL
answer

WSDL
question

A ________ is an inducement for passing the message along through the tiers. A) motif B) viral hook C) folksonomy D) protocol
answer

viral hook
question

Social media ________ are companies and other organizations that choose to support a presence on one or more SM sites. A) application providers B) sponsors C) blogs D) users
answer

sponsors
question

________ are the companies that operate the SM sites. A) SM application providers B) SM sponsors C) SM client servers D) SM consultants
answer

SM application providers
question

______ is data and responses to data that are contributed by users and SM sponsors. A) Networking data B) Content data C) Connection data D) User-generated data
answer

content data
question

________ differentiates SMIS from Web site applications. A) Networking data B) Content data C) Connection data D) User-generated data
answer

connection data
question

A group considers Google+ to be far superior to Facebook and attempts to convince others that this is true. When confronted with contrary evidence, the group members do not change their opinion. According to Gossieaux and Moran, this is an example of a ________ community. A) defenders-of-belief B) seekers-of-the-truth C) heterogeneous D) cloud
answer

defenders-of-belief
question

Defenders-of-belief communities facilitate activities like ________. A) customer service B) manufacturing and operations C) inbound logistics D) sales and marketing
answer

sales and marketing
question

Which of the following activities would seekers of the truth facilitate? A) human resources B) operations C) marketing D) sales
answer

operations
question

Which of the following statements is true of social CRM? A) Customers that are likely to generate the most business get the most attention and have the most impact on the organization. B) The relationships between organizations and customers emerge in a structured process as only the organization creates and processes content. C) Each customer crafts his or her own relationship with the company. D) Though relationships emerge from joint activity, companies have a lot more control than the customers.
answer

Each customer crafts his or her own relationship with the company.
question

The primary risk of peer-to-peer support is ________. A) loss of control B) loss of credibility C) lack of privacy D) increase in expenses
answer

loss of control
question

Which of the following is a significant risk of using social media for inbound and outbound logistics? A) loss of control B) loss of credibility C) loss of privacy D) loss of effectiveness
answer

loss of privacy
question

________ is the dynamic social media process of employing users to participate in product design or product redesign. A) Crowdsourcing B) Microblogging C) Publishing D) Tweeting
answer

Crowdsourcing
question

________ is the application of social media to facilitate the cooperative work of people inside organizations. A) Enterprise 2.0 B) Enterprise resource planning C) Enterprise application integration D) Enterprise architecture
answer

Enterprise 2.0
question

In McAfee’s SLATES Enterprise 2.0 model, “L” is for ________. A) LAN B) links C) language D) leader
answer

links
question

In McAfee’s SLATES Enterprise 2.0 model, “A” is for ________. A) avatar B) Ajax C) authoring D) affiliation
answer

authoring
question

A ________ is content structure that has emerged from the processing of many user tags. A) mashup B) taxonomy C) folksonomy D) microblogging
answer

folksonomy
question

According to McAfee, pushing enterprise content to users based on subscriptions and alerts is part of ________. A) signals B) search C) links D) authoring
answer

signals
question

Enterprise 2.0 workers want applications to enable them to rate tagged content and to use the tags to predict content that will be of interest to them, a process McAfee refers to as ________. A) links B) authoring C) signals D) extensions
answer

extensions
question

According to Nan Lin, which of the following types of capital adds value through information, influence, and personal reinforcement? A) social capital B) human capital C) industrial capital D) mechanical capital
answer

social capital
question

Which of the following best represents the value of social capital? A) Number of Relationships x Relationship Strength x Entity Resources B) Entity Resources -(Number of Relationships + Relationship Strength) C) Number of Relationships – Relationship Strength – Entity Resources D) (Number of Relationships x Relationship Strength) / Entity Resources
answer

Number of Relationships * Relationship Strength * Entity Resources
question

Which of the following observations is true? A) A huge network of relationships to people who have few resources is of greater value than a smaller network with people with substantial resources. B) Most organizations today ignore the value of entity assets and simply try to connect to more people with stronger relationships. C) Social capital depreciates and such depreciation cannot be ameliorated by adding something of value to the interaction. D) The value of social capital is best expressed as the summation of the number of relationships in a social network and the resources controlled by those related.
answer

A huge network of relationships to people who have few resources is of greater value than a smaller network with people with substantial resources.
question

A(n) ________ organization is an organization that uses social media to transform its interactions with customers, employees, and partners into mutually satisfying relationships with them and their communities. A) social capitalistic B) hyper-social C) employee-centric D) commercial media
answer

hyper-social
question

Which of the following observations is true about a hyper-social organization? A) It uses social media in an organization-centric manner. B) It creates relationships in which both parties perceive and gain value. C) It is an organization that has made a transformation of thinking from tribes to market segments. D) It is an organization that has made a transition from a dynamic process to a structured one.
answer

It creates relationships in which both parties perceive and gain value.
question

Which of the following describes the meaning of ‘sense’ activity, in the SEAMS dynamic process? A) the communities which are important to a person B) connecting communities to one’s internal value chains and processes C) one’s success in terms of social capital D) publicizing community successes
answer

the communities which are important to a person
question

A(n) ________ is a person who reads, consumes, and observes activity in one social medium and then broadcasts it in some other medium. A) active lurker B) key user C) nonkey user D) SM sponsor
answer

active lurker
question

Which one of the following characteristics is true for companies such as Google, Amazon.com, and eBay that exemplify Web 2.0? A) infrequent, controlled releases B) fixed product value C) viral marketing D) controlled, fixed interface
answer

viral marketing
question

The Web 2.0 business model relies on ________. A) advertising B) software license fees C) venture capital D) controlled, fixed interface
answer

advertising
question

Which of the following major companies is a traditional software vendor? A) Google B) Microsoft C) Amazon D) eBay
answer

Microsoft
question

In the Web 2.0 world, new features are released and vendors wait for users to spread the news to one another in a process called ________. A) expansion B) guerilla marketing C) viral marketing D) grapevine
answer

viral marketing
question

Web 2.0 encourages ________, which occur(s) when the output from two or more Web sites is combined into a single user experience. A) viral hooks B) mashups C) crowdsourcing D) fixed interfaces
answer

mashups
question

Who pioneered Web 2.0 advertising? A) Google B) eBay C) Amazon D) Yahoo
answer

Google
question

A social media policy is a statement ________. A) that delineates employees’ rights and responsibilities B) that lists a firm’s products and services C) that lists the social and environmental effects of a company’s economic actions D) that defines the type of medium and channel that must be used for social media
answer

that delineates employees’ rights and responsibilities
question

________ is the essence of SM relationships. A) User-generated content B) Social capital C) Human capital D) Cultural values
answer

social capital
question

Responding to problematic content on social networking sites is best reserved for when ________. A) the problematic content is truthful and legitimate B) the problematic content is obscene and contributed by crackpots C) the problematic content represents reasonable criticism of the organization’s products or services D) the problematic content has caused the organization to do something positive as a result
answer

the problematic content has caused the organization to do something positive as a result
question

Emergence in the context of management means loss of control of ________. A) finances B) customers C) sales D) employees
answer

employees
question

Which of the following is true of source data for a BI system? A) It refers to the organization’s metadata. B) It refers to data that the organization purchases from data vendors. C) It refers to the level of detail represented by the data. D) It refers to the hierarchical arrangement of criteria that predict a classification or a value.
answer

It refers to data that the organization purchases from data vendors.
question

Data ________ is the process of obtaining, cleaning, organizing, relating, and cataloging source data. A) entry B) acquisition C) mining D) encryption
answer

acquisition
question

Which of the following is a fundamental category of BI analysis? A) automation B) catalog C) report servers D) data mining
answer

data mining
question

Push publishing delivers business intelligence ________. A) according to a schedule or as a result of an event or particular data condition B) through reporting, data mining, and knowledge management C) by obtaining, cleaning, organizing, relating, and cataloging source data D) in response to requests from users
answer

according to a schedule or as a result of an event or particular data condition
question

________ requires the user to request BI results. A) Push publishing B) Pull publishing C) Desktop publishing D) Accessible publishing
answer

Pull publishing
question

Because of the various problems with operational data, large organizations choose to extract operational data into a(n) ________. A) OLAP cube B) neural network C) data warehouse D) Web server
answer

data warehouse
question

________ records the source, format, assumptions and constraints, and other facts about the data. A) Clickstream data B) Dimensional data C) Outsourced data D) Metadata
answer

metadata
question

________ is a term used to refer to the level of detail represented by the data. A) Granularity B) Intricacy C) Elaboration D) Complexity
answer

granularity
question

Which of the following statements is true about operational data? A) It is always better to have data with too coarse a granularity than with too fine a granularity. B) If the data granularity is too coarse, the data can be made finer by summing and combining. C) Purchased operational data often contains missing elements. D) Problematic operational data are termed rough data.
answer

Purchased operational data often contains missing elements.
question

Due to a phenomenon called the ________, the more attributes there are, the easier it is to build a model that fits the sample data but that is worthless as a predictor. A) attribute paradox B) curse of dimensionality C) uncertainty principle D) economies of scale
answer

curse of dimensionality
question

A ________ takes data from the data manufacturers, cleans and processes the data, and then stores it. A) data mart B) data mine C) data warehouse D) data model
answer

data warehouse
question

A data ________ is a data collection, smaller than the data warehouse, that addresses a particular component or functional area of the business. A) mart B) mine C) cube D) model
answer

mart
question

Which of the following statements is true about data marts? A) A data mart is like a distributor in a supply chain, while a data warehouse can be compared to a retail store. B) Data mart users possess the data management expertise that data warehouse employees have. C) Data marts address only a particular component or functional area of a business. D) Data marts are larger than data warehouses.
answer

Data marts address only a particular component or functional area of a business.
question

Which of the following statements is true about reporting applications? A) Reporting applications deliver business intelligence to users as a result of an event or particular data condition. B) Reporting applications consist of five standard components: hardware, software, data, procedures, and people. C) Two important reporting applications are RFM analysis and OLAP. D) Reporting applications produce business intelligence using highly sophisticated operations.
answer

Two important reporting applications are RFM analysis and OLAP.
question

Which of the following is a basic operation used by reporting tools to produce information from data? A) coalescing B) transposing C) dispersing D) calculating
answer

calculating
question

________ analysis is a way of analyzing and ranking customers according to their purchasing patterns. A) TQM B) CRM C) Market-basket D) RFM
answer

RFM
question

RFM analysis is used to analyze and rank customers according to their ________. A) purchasing patterns B) propensity to respond to a marketing stimulus C) socio-economic status D) motivation and needs
answer

purchasing patterns
question

U.S. Steel Corp. is a well known steel manufacturing company. SAMCROW, one of the customers of U.S. Steel Corp. holds an RFM score of 111. Which of the following characteristics relates SAMCROW with its RFM score? A) SAMCROW has ordered recently and orders frequently, but it orders the least expensive goods. B) SAMCROW has not ordered in some time, but when it did order in the past it ordered frequently, and its orders were of the highest monetary value. C) SAMCROW has not ordered for some time, it did not order frequently, and, when it did order, it bought the least-expensive items. D) SAMCROW has ordered recently and orders frequently, and it orders the most expensive goods.
answer

SAMCROW has ordered recently and orders frequently, and it orders the most expensive goods.
question

A sales team should attempt to up-sell more expensive products to a customer who has an RFM score of ________. A) 311 B) 555 C) 113 D) 545
answer

113
question

Ajax is one of the customers of a well known linen manufacturing company. Ajax has not ordered linen in some time, but when it did order in the past it ordered frequently, and its orders were of the highest monetary value. Under the given circumstances, Ajax’s RFM score is most likely ________. A) 155 B) 511 C) 555 D) 151
answer

511
question

How should a sales team respond to a customer who has an RFM score of 545? A) The sales team should contact this customer immediately. B) The sales team should let go of this customer; the loss will be minimal. C) The sales team should attempt to up-sell more expensive goods to this customer. D) The sales team should spend more time with this customer.
answer

The sales team should let go of this customer; the loss will be minimal.
question

OLAP stands for ________. A) online analytical processing B) object-based lead analysis procedure C) object-oriented analytical protocol D) organizational lead analysis process
answer

online analytical processing
question

The viewer of an OLAP report can change its format. Which term implies this capability? A) processing B) analytical C) dimension D) online
answer

online
question

An OLAP report has measures and dimensions. Which of the following is an example of a dimension? A) total sales B) average sales C) sales region D) average cost
answer

sales region
question

Which of the following describes a dimension in an OLAP report? A) It is a characteristic of a measure. B) It is the item that is processed in the OLAP report. C) It is the data item of interest. D) It is referred to as a decision tree.
answer

It is a characteristic of a measure.
question

Which of the following is an example of a measure in an OLAP report? A) customer type B) purchase date C) sales region D) average cost
answer

average cost
question

An ________ and an OLAP report are the same thing. A) OLAP measure B) OLAP cube C) OLAP dimension D) OLAP array
answer

OLAP cube
question

Which of the following observations about RFM and OLAP reports is true? A) RFM is more generic than OLAP. B) OLAP reports are more dynamic than RFM reports. C) RFM reports have measures and dimensions. D) RFM reports can drill down into the data.
answer

OLAP reports are more dynamic than RFM reports.
question

________ is the application of statistical techniques to find patterns and relationships among data for classification and prediction. A) Data optimization B) Database normalization C) Data mining D) Data warehousing
answer

data mining
question

Which of the following terms is used as a synonym for data mining? A) regression analysis B) data warehousing C) knowledge discovery in databases D) parallel processing
answer

knowledge discovery in databases
question

Which of the following is true of unsupervised data mining? A) Analysts do not create a model or hypothesis before running the analysis. B) Neural networks is a popular unsupervised data mining application. C) Unsupervised data mining requires tools such as regression analysis. D) Unsupervised data mining requires analysts to fit data to suggested hypotheses.
answer

Analysts do not create a model or hypothesis before running the analysis.
question

With ________, statistical techniques can identify groups of entities that have similar characteristics. A) regression analysis B) cluster analysis C) expert systems D) neural networks
answer

cluster analysis
question

With ________, data miners develop a model prior to the analysis and apply statistical techniques to data to estimate parameters of the model. A) cluster analysis B) unsupervised data mining C) supervised data mining D) click streaming
answer

supervised data mining
question

Which of the following is an example of a supervised data-mining technique? A) cluster analysis B) market-basket analysis C) regression analysis D) click streaming
answer

regression analysis
question

Which of the following is used to show the products that customers tend to buy together? A) regression analysis B) market-basket analysis C) neural networks D) cluster analysis
answer

market-basket analysis
question

In market-basket terminology, ________ is the term that describes the probability that two items will be purchased together. A) support B) confidence C) lift D) dimension
answer

support
question

In market-basket terminology, the ratio of confidence to the base probability of buying an item is called the ________. A) confidence B) support C) granularity D) lift
answer

lift
question

________ is a hierarchical arrangement of criteria that predict a classification or a value. A) A value chain B) A cluster analysis C) A decision tree D) A neural network
answer

A decision tree
question

________ is the process of creating value from intellectual capital and sharing that knowledge with employees, managers, suppliers, customers, and others who need it. A) Intellectual property protection B) Knowledge management C) Business Process Reengineering D) Repository management
answer

Knowledge management
question

________ is the single most important content function in knowledge management applications. A) Sourcing B) Retrieving C) Indexing D) Sorting
answer

Indexing
question

________ is a standard for subscribing to content sources. A) Knowledge Discovery in Databases (KDD) B) Online Analytical Processing (OLAP) C) Real Simple Syndication (RSS) D) Data Transfer Protocol (DTP)
answer

Real Simple Syndication (RSS)
question

________ attempt to capture human expertise and put it into a format that can be used by nonexperts. A) Neural networks B) Expert systems C) Regression analysis D) Decision trees
answer

Expert systems
question

Which of the following observations concerning expert systems is true? A) The “If…then” rules used in these systems are created by mining data. B) They have lived up to the high expectations set by their name. C) They typically have fewer than a dozen rules. D) They are difficult and expensive to develop.
answer

They are difficult and expensive to develop.
question

A sales report that is current, as of the time the user accessed it on a Web server, is an example of a(n) ________. A) static reports B) dynamic report C) expert system D) market-basket analysis
answer

dynamic report
question

The ________ is the most popular BI server today. A) Microsoft Azure B) Microsoft Windows Vista Professional C) Microsoft SQL Server Report manager D) Microsoft Dynamics Solomon
answer

Microsoft SQL Server Report manager
question

Which of the following statements is true about BI publishing alternatives? A) Most dynamic reports are published as PDF documents. B) For Web servers and SharePoint, the push option is mandatory. C) BI servers extend alert/RSS functionality to support user subscriptions. D) Publishing static BI content requires more skill, compared to publishing dynamic BI content.
answer

BI servers extend alert/RSS functionality to support user subscriptions.
question

BI servers use ________ to determine what results to send to which users and on which schedule. A) expert systems B) metadata C) RSS feeds D) neural networks
answer

metadata

Get instant access to
all materials

Become a Member