CHPT 1 Quizzes – Flashcards
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What is easy to manufacture, given our equipment?
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Which of the following questions considered by managers is most closely related to the production orientation philosophy?
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make a profit by creating customer value.
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Market-oriented firms:
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customer satisfaction
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The customers' evaluation of a good or service in terms of whether that good or service has met their needs and expectations is calle
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sales-oriented firm.
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Omega Inc. offers a range of home appliances. The company puts a lot of effort in promoting the products aggressively. Omega employs a team that is specifically assigned with the task of ensuring that a large number of products are sold. Omega is most likely to be a
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convincing people to buy things and collecting money.
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To a sales-oriented firm, marketing is:
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market-oriented
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organization recognizes that different customer groups want different features or benefits.
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societal marketing orientation
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philosophy states that an organization exists not only to satisfy customer wants and needs but also to preserve individual's long-term best interests.
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An understanding of the competitor's strengths and weaknesses
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Which of the following is a critical component of a market orientation?
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customer relationship management
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The company-wide business strategy designed to optimize profitability, revenue, and customer satisfaction by focusing on highly defined and precise customer groups is called
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It develops programs that bring about mutually satisfying exchanges between selective groups.
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Which of the following is true of a market-oriented organization?
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Companies should assess their talents and facilities to decide what products to produce.
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Which of the following statements is a proponent of production orientation philosophy most likely to make?
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Marketing
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is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
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production orientation
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is a philosophy that focuses on the internal capabilities of a firm rather than on the desires and needs of the marketplace.
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emphasizes achieving long-term goals for the organization by satisfying customer wants and needs legally and responsibly.
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The marketing concept:
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using intensive promotional activities.
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Sales-oriented businesses generate sales volume by:
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goods and services.
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A sales-oriented firm defines its business in terms of:
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It focuses on integrating all organizational activities to satisfy customer wants.
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Which of the following is true of the marketing concept?
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assumes that a sale is more dependent on a customer's decision to purchase a product.
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A market orientation philosophy:
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On-demand marketing
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delivers relevant experiences throughout the consumer's decision and buying process that are integrated across both physical and virtual environments.
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sales-oriented
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Omega Inc. offers a range of home appliances. The company puts a lot of effort in promoting the products aggressively. Omega employs a team that is specifically assigned with the task of ensuring that a large number of products are sold.
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does not consider whether the goods and services that the firm produces most efficiently meet the needs of the marketplace.
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A production orientation philosophy:
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marketing concept
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states that the social and economic justification for an organization's existence is the satisfaction of customer wants and needs while meeting organizational objectives.
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customer value
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The relationship between benefits and the sacrifice necessary to obtain those benefits is called
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It focuses on the importance of understanding customers and competition.
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Which of the following statements is true about the marketing concept?
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focus less on making what the market wants.
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Personnel in sales-oriented firms tend to:
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customer satisfaction
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The customers' evaluation of a good or service in terms of whether that good or service has met their needs and expectations is called
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market oriented
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An online fashion retailer frequently takes design submissions from its users, evaluates the designs, and produces the ones that most closely fit its seasonal look. This retailer is most likely to be:
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Companies should first understand what customers want and then create suitable products.
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Which of the following statements is a critic of production orientation philosophy most likely to make?
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focus less on making what the market wants.
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Personnel in sales-oriented firms tend to:
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empowerment
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In relationship marketing, the delegation of authority to solve customers' problems quickly—usually by the first person the customer notifies regarding a problem is called
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customer value
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The relationship between benefits and the sacrifice necessary to obtain those benefits is called
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sales orientation
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is based on the belief that people will buy more goods and services if aggressive marketing techniques are used to convince potential customers to buy.
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True
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A market-oriented organization recognizes that different customer groups want different features or benefits.
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False
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Nonprofit organizations should adopt a sales orientation rather than a market orientation.
