Chicken Rice Shop Essay Sample
Chicken Rice Shop Essay Sample

Chicken Rice Shop Essay Sample

Available Only on StudyHippo
  • Pages: 3 (639 words)
  • Published: August 30, 2018
  • Type: Essay
View Entire Sample
Text preview

WITH poulet rice being about a national repast in this state. The Chicken Rice Shop ( TCRS ) knew it was in for some tough competition when it opened its first mercantile establishment in 2000. Nine old ages subsequently. the concatenation is still about and turning.

and basking the benefits of a trade name that has become familiar with lily-livered rice-crazy Malaysians.Gaik Wong. a 37-year veteran of the nutrient industry and once main runing officer and executive manager of Kentucky Fried Chicken in Malaysia. founded the quick-service poulet rice concatenation in 2000 with her girl Wong Kah Lin.

“I opted for early retirement after more than 25 old ages with KFC Holdings ( M ) Bhd and became a adviser for a concatenation of eating houses after a short interruption. “After a few old ages. I decided to put up my ain concern based

...

on the construct of a household eating house with planetary potency. ” she recalls. Nothing was easy in the beginning as it was an unproved construct and the company found it hard to enroll the right quality of people in the early old ages.

But today. the eating house concatenation is good established. holding grown from the first mercantile establishment in Taipan USJ to 50 TCRS mercantile establishments in Malaysia and one in Singapore. Wong. TCRS Restaurants Sdn Bhd pull offing manager.

says the company is still on the enlargement trail even as the planetary economic crisis persists. She believes that the eating house concern is recession-resilient. particularly among food-loving Malaysians. “We program to put up eight more mercantile establishments this twelvemonth.

including two in Singapore. ” she tells StarBizWeek i

View entire sample
Join StudyHippo to see entire essay

an interview.“The investing is between RM400. 000 and RM700. 000 per mercantile establishment. ” she says.

adding that TCRS will open an mercantile establishment in Bangsar South following month. The company will pass RM7mil to RM10mil to advance and spread out its concatenation of TCRS and Sweet Chat Cafe outlets this twelvemonth. On abroad enlargement. she says it has received questions from China.

Thailand. Australia and the Middle East but is non in a haste to spread out into new markets abroad. “We might present a franchise theoretical account overseas but we have to acquire the right spouses. ” she says. Wong says TCRS wants to concentrate on its catering concern and expects this section to lend 5 % of entire gross revenues in two old ages.

“We started our catering concern a few old ages ago and would put more advertizements to allow the market know about this. ” she says. The company besides offers bringing services in certain countries.While many companies try to cut their advertisement and publicity ( A & A ; P ) budget during this downswing. TCRS plans to go on disbursement. It allocates 5 % of entire gross revenues for A & A ; P yearly.

Its gross revenues totalled RM55mil last twelvemonth. 19. 6 % higher than in 2007. On the scheme to better its eating house services. Wong says TCRS will go on to put in information engineering ( IT ) and upgrade its concern systems. “We invest about RM50.

000 in IT per mercantile establishment. ” she says. adding that the company has a centralized system to track its public presentation. It has invested RM3. 5mil

in IT over the last 10 old ages.

Wong says TCRS has to stay competitory by go oning to present value-for-money repasts to its clients. particularly in times of lifting rising prices. “We want our clients to bask a good dining experience through our comfy and cheerful environment. ” she says. As its tagline suggests – Chicken Rice … and More – the restaurant’s bill of fare features more than 25 other local front-runners besides lily-livered rice.

such as Hainanese curry poulet. spicy assorted veggies. stuffed fish balls and Hong Kong beef fret. “The cardinal drivers for growing are to be advanced in merchandise offerings.

selling activities and doing certain we fulfill the demands of our full client sections. ” she says.

Get an explanation on any task
Get unstuck with the help of our AI assistant in seconds
New