Chapter 9 T/F – Flashcards
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Firms can use social networking sires to improve their efficiency in customer service.
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True
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PRM provides a firms and its distributors trade information and distributes leads about customers.
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True
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Enterprise systems are strictly internally oriented; other types of enterprise applications must be used for communicating with customers and suppliers.
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False
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The upstream portion of the supply chain consists of the organizations and processes for distributing and delivering products to the final customers.
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False
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Supply chain inefficiencies can waste as much as 25 percent of a company's operating costs.
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True
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Safety stock acts as an inexpensive buffer for the lack of flexibility in the supply chain.
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False
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The bullwhip effect is the distortion of information about the demand for a product as it passes from one entity to the next across the supply chain.
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True
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Supply chain execution systems enable the firm to generate demand forecasts for a product and to develop sourcing and manufacturing plans for that product.
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False
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In the pre-Internet environment, supply chain coordination was hampered by the difficulties of making information flow smoothly among different internal supply chain processes.
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True
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Inefficiencies in a supply chain are primarily caused bu inaccurate information
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True
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In a push-based model of SCM systems, actual customer orders or purchases trigger events in the supply chain.
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False
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In a pull-based model of SCM systems, production master schedules are based on forecasts of demand for products.
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False
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Dell Inc. is an example of a push-based model.
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False
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Total supply chain costs represent the majority of operating expense for many businesses and in some industries approach 75 percent of the total operating budget.
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True
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All CRM packages contain modules for PRM and ERM.
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False
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Major CRM application software vendors include Oracle and SAP
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True
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Cross-selling is the marketing of complementary products to customers.
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True
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CRM software can help organizations identify high=value customers for preferential treatments.
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True
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Analytical CRM uses tools to analyze customer data collected from the firm's customer touch points and from other sources.
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True
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Enterprise systems require fundamental chances in a way the business operates.
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True
