Chapter 4: Reaching the Audience
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Do international audiences usually prefer a presentation that is humorous and informal, or one that is serious and formal?
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International audiences usually prefer a serious, formal tone. An informal approach is often viewed as frivolous and disrespectful
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What is ethnocentrism?
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The belief that one's own cultural group is superior to other groups
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Who is the best source of information about the needs of listeners with disabilities, and why?
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The disabled listener—because he or she knows best what accommodations need to be made
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What approach should you take if listeners have an unfavorable attitude toward your speech goal?
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Try to win listeners to your position, but if this fails, be content to at least move them closer to your view
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What guidelines should be followed for a speech to an audience that knows little or nothing about your topic?
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(1) Limit the number of new ideas, (2) If possible, use visual aids, (3) Use down-to-earth language, (4) Repeat key ideas, and (5) Give vivid examples
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What might happen if you give a speech that is different from the one the audience was expecting?
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Some members of the audience might be disappointed, even angry
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