Chapter 2 — MKTG – Flashcards
Unlock all answers in this set
Unlock answersquestion
When managers at logistics pro are developing their strategic plan, they use a market orientation as a guide to ensure that __________ is an integral part of the process
answer
customer satisfaction
question
Managers at the little field corporation are engaged in a complex process of revising their organizations mission and goals and developing corporate strategy, marketing objectives, marketing strategy, and eventually a market plan. This process is called
answer
strategic planning
question
identifying and analyzing a target market and developing a marketing mix to satisfy individuals in that are essential elements of which of the following parts of strategic planning
answer
developing a marketing strategy
question
Safeway food stores is involved in identifying and analyzing a target market. The firm then develops
answer
marketing strategy
question
to formulate a marketing strategy one must
answer
identify and analyze a target market and develop a marketing mix to satisfy individuals
question
the marketing plan is
answer
a written document detailing activities to be performed to implement and control marketing actions
question
Cybercycle inc is preparing a written document specifying the activities to be performed to implement and control its marketing activities. This document is called
answer
marketing plan
question
The strategic planning process begins with
answer
analysis of the marketing environment
question
a _________ is something that an organization does extremely well and may give a company an advantage over its competition
answer
core competency
question
a market opportunity results from
answer
the right combination of circumstances and timing that permit an organization to take action to reach a particular target market
question
in response to the increase in demand for organic goods. Wegmans inc a regional supermarket, recently created organic food departments within their large stores. The creation of these departments was a result of
answer
a market opportunity
question
Realizing that consumers have begun to seek vehicles that use less gasoline, Toyota heavily promotes its hybrid automobiles to capitalize on this _______ while the strategic window is open
answer
market opportunity
question
After determining that consumers had concerns about fat and carbohydrates. Sardinos pizza began offering a low fat low carb pizza product. the creation of this new product was the result of
answer
a market opportunity
question
A strategic window is
answer
a temporary period of optimum fit between the key requirements of a market and the particular capabilities of a firm competing in the market
