Leg Case Study Essay Example

market needs. The new CEO has played a significant role in this operation (Men, 2011). Appendix 2.3 provides details on Lego's product offerings.As market segmentation changes, Leg has built a loyal customer base over time, but emerging trends in video gaming are becoming popular across all age groups (Ashcroft 2014). While competitors such as Nintendo, Microsoft, and Sony pose a threat in the major video game market, Hasher and Matter are seen as major competitors in toys. Nonetheless, due to the popularity of its recent movie, Leg has become the largest toy seller worldwide (Petrol 2014). Key strategic issues include maintaining growth through product selection, adapting to continued modernization of kids' entertainment, further brand recognition and expansion into new markets like India and Southern Europe. Leg must continue improving their product line to avoid dire financial circumstances and align their growth with business and strategic goals to remain innovative and adjacent to current market trends. Ensuring that Leg's product range remains current is vital to ensure customer loyalty over competitors. Continuous innovation with targeted market segments is vital to sustain a competitive advantage.Adapting to what our competitors are doing well and utilizing the resources of Leg is important. Recent market trends suggest the need for expanding growth in the video game market across multiple platforms. Conducting further research in this area ensures Logos products remain relatable to children. Option 2 involves expanding into markets where Leg does not currently have a presence, such as India, Southern Europe, and South America, which could lead to financial gain and brand recognition. However, success in these markets depends on selecting the right type of business to resell Leg

products and conducting extensive research to fulfill their needs. Ultimately, Option 1 is the best choice as companies must align with current trends in children's entertainment and leverage competitive advantage off existing resources.According to Backchat ;Men (2011), evidence suggests that Logo's increased presence in the video game market can lead to growth, profitability, product recognition, and competitive advantage. It is also important for Logo to conduct dedicated research and development in attractive industries to continue growing. To achieve success, Logo's BSM should align with its strategies, utilize its resources effectively, ensure customer satisfaction through its value chain, and offer products that meet the needs of current, changing, and emerging markets.