Social Work Case Study Example Essay Example

rvice and Support Provides the tools for real time access to customer information and information about the company. * Calls are routed based on customer need. Retention and loyalty programs * identify, reward, and market to their most loyal and moneymaking customers Do you approve of Mitsubishi’s approach to acquiring and installing a CRM system? Yes, we agree with Mitsubishi’s approach to acquiring and installing their CRM. * Their approach allowed for a CRM that was a “custom fit” for their company’s needs. Current customer service employees now have more opportunities for education and advancement. * The implementation was slow and gradual so that no major changes were made abruptly, and employees were not behind on the new technologies. * The benefits that Mitsubishi has gained (lower cost per call, higher customer satisfaction) from their CRM are a compliment to their acquisition an