Business Communication: Seven Cs of Communication Design Essay Example
Creating effective communication requires thoughtful design as it is essential for making it memorable and resonating with the target audience. It is not a random occurrence but rather a deliberate process that begins by asking the appropriate questions and actively listening. Then, it involves delving into the specifics of constructing a presentation, document, system, or user experience.
You can enhance your communication skills by taking into account the seven "C's" of communication design: Context, Content, Components.
Context entails comprehending the situation and being cognizant of any concealed concerns. It is crucial to pose well-formulated inquiries and have a distinct objective for your communication. Consider who your audience is and what actions you desire them to undertake.
Content involves defining a specific question that your communication aims to address. This acts as a dependable gauge of communication effectiveness. Det
...ermine what you want your audience to retain and recall. Then, gather the necessary information to respond to your main question.
Components refer to dissecting your content into fundamental building blocks prior to constructing anything.
Break down the information into clusters and groups to identify patterns and enhance modularity. Use index cards to create modules and determine the most fundamental unit of information based on your objective. Focus on editing and eliminating unnecessary details. Lastly, consider composition.
Now it is time to create the narrative for your story, taking into account both the written and visual aspects. When writing, consider your main characters, scene establishment, goals and conflicts, and resolution. In terms of visuals, think about where the reader will start and how their eyes will be guided across the page. Engaging and maintaining audience interest should be a priority in all composition aspects.
Writing down your ideas helps you thoroughly think through them! Contrast plays an important role by emphasizing differences: big versus little, rough versus smooth, black versus white. When making a point, ask yourself "compared to what?" Contrast acts as a signal to the brain to pay attention. Consistency is crucial; unless intentionally highlighting differences, maintain consistency in elements like color, fonts, spacing, and type sizes to avoid distracting your audience. Research shows that any unnecessary information detracts from comprehension and learning ability.
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