Business Communication Psychology Essay Example

Workplace communication: What "The Apprentice" teaches about communication skills. Business Communication Quarterly, 68(4), 429-456. Abstract The debut series of the popular reality television show “The Apprentice”, aired in 2004 on NBC and hosted by business mogul Donald Trump, is reviewed. The researchers, aiming to discover the importance placed on communications skills as essential to success in the business environment, conducted a thorough content analysis of all 15 episodes of the first season of “The Apprentice”.The researchers sought to determine the communication skills most often emphasized, how these skills are specified in each episode, critic’s perceptions as to the most important skill, the role communication skills play in determining success or failure and the differences in communicative competencies between the first five