BUSI 1301 Exam 2 Part 2 – Flashcards
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The most common form of consumer market segmentation is based on ________. A.) product-related B.) end-use C.) demographics D.) geography
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c
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Amazon.com keeps track of goods its customers have ordered. When a returning customer logs onto Amazon.com, the site creates a list of recommendations based on the customer's purchasing history. How is Amazon.com segmenting the market? A.) by product B.) by demographics C.) by end-use D.) by psychographics
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a
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The process of finalizing a sale is the ________. A.) demonstration B.) closing C.) presentation D.) approach
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b
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Dell Computer provides inner city schools with free computers and wireless Internet access. This is an example of ________. A.) personal selling B.) creative selling C.) sales promotion D.) public relations
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d
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The board of directors of a corporation is elected by the ________. A.) corporation's employees B.) bondholders and other creditors C.) corporate officers D.) stockholders
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d
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All of the following are duties of the board of directors of a corporation EXCEPT ________. A.) hiring the corporation's chief executive officer B.) authorizing major transactions of the corporation C.) guaranteeing the payment of cash dividends every year D.) electing its own officers
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c
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An organization's ________ is the group of potential customers toward whom it directs its marketing efforts. A.) marketing demographic B.) target market C.) market segment D.) product market
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b
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Many businesses fail during the early years because of __________. A.) inadequate financing B.) unmotivated owners C.) poor planning D.) niche markets
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a
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The __________ industry represents the greatest percentage of minority-owned businesses. A.) retail B.) transportation C.) finance D.) services
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d
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The board of directors usually includes some individuals who are not employed by the corporation. These people are referred to as __________. A.) influential board members B.) members of top management C.) inside directors D.) outside directors
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d
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In "Guerrilla Marketing" all guerrillas know they have three markets. The largest of those markets and the one that represents the least profits to you is called your: A.) Customers B.) Universe C.) Prospects D.) None of above
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b
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A business plan for a small business typically contains all of the following EXCEPT __________. A.) a time frame for selling stock to investors B.) a detailed time frame for achieving goals C.) a statement of the company's goals D.) projections of money flows
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a
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Collin works for a large interior design business, but he feels the company is headed in the wrong creative direction and management is not appreciative of his ideas. Collin is most likely to become an entrepreneur in order to __________. A.) succeed financially B.) improve his quality of life C.) become his own boss D.) obtain job security
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c
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Financial success __________. A.) is part of the appeal of becoming an entrepreneur B.) is virtually guaranteed if people work hard enough starting their own businesses C.) rarely results from starting a business D.) plays little role in motivating people to become entrepreneurs
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a
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Dina worries about layoffs and downsizing. She is thinking of starting a consulting business primarily because she can __________. A.) enjoy a higher quality of life B.) increase her job security C.) guarantee her financial success D.) become her own boss
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b
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Which demographic/economic trend has increased the opportunities for entrepreneurs? A.) surplus of college graduates B.) aging population C.) increase in wages D.) steady interest rates
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b
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An overall idea for how to convert a business idea into a success is called __________. A.) internal locus of control B.) tolerance for ambiguity C.) vision D.) creativity
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c
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Which of the following statements best describes how entrepreneurs view failure? A.) They don't worry about failing because something better always comes along. B.) They enjoy risk and gambling. C.) They worry that if they fail they'll never get another opportunity. D.) They view failure as a learning experience.
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d
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__________ are business organizations or groups of private individuals who invest in new or growing firms. A.) Venture capitalists B.) Intrapreneurs C.) Entrepreneurs D.) Angel investors
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a
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Which of the following is an interpersonal determinant of consumer behavior? A.) perceptions B.) attitudes C.) learned experiences D.) family influences
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d
