Over the years, The Broadway Cafe has partnered with the community by offering coffee coupon books to be sold as a means of raising funds. In addition, the company engages in charitable programs and community activities as a way of reaching out and raising money within the community. However, concern arises for the Broadway Cafe regarding potential losses of $0 to $5 incurred through participation in fundraising. While reducing the sale of coupon books could maintain profitability in the short term, it could also lead to challenges in long term profitability and limit expansion of the customer base.
Selling a coupon book can provide a competitive advantage and attract customers. However, since a coffee coupon book only benefits coffee drinkers, the company should seek other ways to benefit everyone. To continue collaborating with the community and schools, the company can sponsor
...games or team uniforms with a business logo design, sell products, and give out coupons or free items to increase involvement and customer loyalty. This approach can increase profits and goodwill. To further capitalize on potential gains, the company should move into the digital economy by utilizing online collaboration and social networking via the internet.
In order to enhance convenience and accessibility, the company ought to establish a website or social networking pages, such as Facebook or Twitter, which are presently in high demand. The use of online collaboration affords ease to all individuals. Customers can opt to purchase coupon books electronically, and can likewise post comments and grievances that may assist the company in enhancing its services. Having an online collaboration and social networking presence helps save time and decreases the expenses related to printin
coupon books.
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