BNAD 303 Exam 3 (Ch. 9-12) – Flashcards
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How does a conventional distribution channel differ from a vertical marketing system (VMS)?
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Intermediaries in a VMS are unified, whereas in a conventional distribution channel the members are autonomous
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best describes a marketing channel?
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a set of interdependent organizations that help make a product
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what is the purpose of a marketing intermediary from an economic standpoint?
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to transform an assortment of products into a mix desired by customers
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Individual Touch is a company that sells trial-size travel products, (soap, lotion, mouthwash). The company has a distributor responsible for selling its products. How does this affect the number and complexity of contacts required by IT?
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The company has fewer contacts than if there were no distributor
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Angelique runs her own business and goes door to door selling her handmade clothes. what best describes how she runs her business?
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through direct marketing channels
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Most important to remember when developing a distribution channel?
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the needs of the consumer
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best describes the term disintermediation?
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the removal / replacement of intermediaries within a marketing channel
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a distribution system in which a single firm sets up 2 or more marketing channels?
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multichannel distribution system
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NOT a reason that companies develop marketing channels?
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to assist in the development of new products
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NOT considered when a company sets channel objectives?
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company location
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method of selecting marketing intermediary that involves giving limited number of intermediaries the right to distribute a product?
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exclusive distribution
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NOT a problem that must be considered when dealing with international distribution channels?
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product availability
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NOT an integral part of marketing channel management ?
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control of channel members
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NOT a standard used to evaluate channel members?
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marketing budget
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NOT be considered when selecting a channel member?
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the company's corporate structure
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what involves managing the upstream / downstream value-added flows of material, final goods, and related info among suppliers, the company, resellers, and final consumers?
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supply chain management
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Astrid runs a factory that assembles laptops. Parts are shipped from all over the world. Audio boards have been coming in late, which causes the factory to wait on the parts. this cuts into productive time and causes loss in profits. what problem is this??
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a lapse in INBOUND logistics
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what is the ultimate goal of marketing logistics?
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provide targeted level of consumer service at the least cost
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Phoenix corp is a manufacturer of leather goods. (belts, wallets, bags). They plan to expand its product category to leather shoes for men & women. the marketing managers are finalizing the best distribution strategy for this product category. what would WEAKEN the argument for intensive distribution??
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the company plans to market the shoes as a high-end luxury brand
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Phoenix corp is a manufacturer of leather goods. (belts, wallets, bags). They plan to expand its product category to leather shoes for men & women. the marketing managers are finalizing the best distribution strategy for this product category. what would STRENGTHEN the argument for intensive distribution??
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consumers treat the kinds of shoes that the company will produce as commodities.
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Just the Music, Inc. is a company that produces for several musicians / singers. (tapes, records, CD's in music stores). with MP3's / other digital forms of music distribution rising, the company has moved entirely ONLINE. what has the company done?
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conducted disintermediation
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Ready2Grow produces clothing for toddlers. the company has expanded recently. it's looking for intermediaries to help with production / distribution of its products. what is the 1st thing the company should do in order to prepare to create new marketing channels??
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analyze the needs of its customers
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MakeThatQuota has partnered with OneMoreSprocket to create machine parts for use in factories. MakeThatQuota has noticed OneMoreSprocket is not performing well as an intermediary (misses sales quotas, fails to deliver, abysmal customer service). this has continued over the years with no changes. what is the best decision for MakeThatQuota to make??
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terminate the relationship with OneMoreSprocket and find a better intermediary.
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Flora's Arrangements is a new flower-delivery store. because its new, flora's is having a hard time attracting channel members to help supply / distribute for her business. what must the company do to attain these goals?
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convince channel members they can succeed by creating a cohesive value delivery network.
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mark is responsible for creating / maintaining a logistics system for his company. what is NOT likely for mark to do as a function of his job?
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assist in the development of new products / product lines
