The Buyer Utility Map illustrates the different stages of the buyer experience cycle, including Purchase, Delivery, Use, Supplement, Maintenance, and Disposal. It also showcases the utility levers that enhance these stages. Our objective is to deliver exceptional utility to buyers by offering diverse experiences through our services. Initially, we prioritize customer productivity and usage improvements. Enhancing customer productivity enables them to accomplish tasks more efficiently or effectively.
Our shishu park offers a diverse selection of exciting rides for customers to delight in, ensuring an exhilarating and enjoyable experience. Moreover, we place great importance on providing convenience and accessibility for our esteemed patrons. Our park is conveniently located in the heart of the city, allowing easy access from both residences and workplaces. In contrast, our competitors are situated in Ashu
...lia, a remote area outside the capital, which may deter prospective customers from visiting them. Ultimately, our goal is to cultivate a lively ambiance and leave a favorable impression on all those who visit us.
We offer our customers a variety of exciting rides, a virtual theme park, a jogger's park, and a safari park. Our goal is to provide an unmatched level of enjoyment that sets us apart from other companies. We also place great importance on maintaining and enhancing our facilities. We strive for excellence in our food court, security measures, and overall environment to ensure long-term sustainability - something that distinguishes us from competitors who may not prioritize these areas as much. Additionally, we are committed to being environmentally friendly by creating smoking-free zones and ensuring that our rides and amenities do not harm the environment. When it comes to pricing, we believe it is
crucial to have an affordable price point for the masses rather than relying solely on industry standards or competitor rates.
Shishu Park, as a blue ocean idea, aims to attract and retain a large number of buyers by setting a strategic price that customers cannot refuse. This strategic pricing key involves looking into the pricing methods of other industries that also offer rides, magic shows, puppet shows, and wildlife exploration like Shishu Park does.
In terms of cost, Shishu Park will focus on the profit side of its business by using the price-minus costing method. The target costing will be determined by considering whether our cost structure can meet the target cost. We will start by identifying the strategic price and then deduct our desired profit margin from it to determine the target cost. This approach ensures that target costing is profitable for Shishu Park and makes it difficult for our competitors to match us.
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