BlackBerry and the mobile business Essay Example

providers. RIM's senior managers saw this as a chance to expand their offerings without incurring huge marketing costs, as other OEMs promoted the service at their own expense. Palm Treo partnered with Blackberry early on, experiencing significant growth due to the competitive advantage of mobile email. While Palm Treo is currently facing business challenges, its initial collaboration with Blackberry played a role in boosting its brand.

Blackberry has been an innovative company that incorporates new services and innovations daily. It has done a lot for the mobile industry and today's innovations take impetus from Blackberry. Blackberry was a perfection bringing factor in the buildup of QWERTY and ROKR keypad in the mobile industry. The innovation set business email benchmarks and now many industry players have benchmarked Blackberry's innovative and creative muscles.

The trackball introduced by Blackberry is highly regarded as an exceptional innovation due to its convenience and ability to simplify on-the-go tasks. In contrast, Sony Ericsson's joypad was viewed as problematic and unwieldy. Blackberry demonstrated their creativity by effectively gathering input from their customers and avid mobile users of rival products, which led to a significant industry breakthrough that is still commonly used by top-performing cell phone companies in the market.

Innovation and the Smart Phone industry:

According to McKeown (2008), innovation involves combining creativity and spontaneity to develop a new product or improve an existing one, leading to increased value. The definition of novelty may vary depending on individual perspectives, which could be influenced by either consumer or company viewpoints.

The dynamic cell phone and smart phone sector is renowned for its innovation and ceaseless evolution,

a fact that is well-known among the public. Consumers are enthusiastic about this extensive industry, queuing up eagerly to purchase the latest products from prominent brands such as Blackberry and Apple. These inventive leaders persistently enhance their offerings, distinguishing themselves in the market by providing more advantages to their users. Despite its fluidity, this industry has captured the hearts of technology enthusiasts.

Blackberry belongs to a constantly evolving industry that continuously innovates and enhances its services and products to keep customers interested.

Extensively researched across various disciplines such as Sociology, Economics, Marketing, Management, and Anthropology, the subject of innovation is critical. According to several studies, differentiation is essential in encouraging change, novelty, and innovation in the management and marketing sectors.

The act of making a product or service stand out from its competitors by giving it unique characteristics is called differentiation. This feature gives an advantage over others and can lead to success in the industry. Being able to offer distinctive value sets a business apart from its rivals, therefore making differentiation crucial as a strategy.

Competition is a key driver of innovation, as companies need the motivation provided by competition to reach their full potential. In its absence, there is no impetus for improving and delivering greater value to customers over time.

Competition drives innovation, forcing companies to improve their offerings to users and consumers worldwide. Blackberry is no exception, with the upcoming release of RIM OS 6 featuring updates and special support for capacitative touch display. This innovative product is undergoing final touches before hitting the market.

Constantly staying in contact with actual users of services and

products is crucial for maintaining end user innovation. This connection can be strengthened by developing processes and decisions that enable representation and understanding of their needs and strong feelings toward the product and its potential future.

Returning customers are the ones who make up a company's loyal customer base. These individuals are dedicated to the brand's innovation and are vital to the end user experience. Their valuable feedback, given through surveys and focus groups, is essential in ensuring that the company is meeting their needs and delivering satisfying products. As frequent users of the devices, they offer continuous insights and have a clear understanding of where improvements can be made. Comparing products with competitors, they identify areas where the brand can take inspiration for new features.

Blackberry strives to incorporate industry best practices into its products and practices to provide superior devices and services. By benchmarking against competitors, innovation is encouraged and supported. For instance, Blackberry learned from industry leaders like Apple and HTC to incorporate capacitive touch screens that are scratch-resistant and offer end-to-end displays in their phones. This move has resulted in an impressive response from users, boosting sales, and earning rave reviews of the latest Blackberry Storm.

Innovating companies rely on Experimentation and accepting failure as crucial components.

Having a positive attitude towards failures and utilizing them as a chance to recognize and tackle deficiencies is crucial for personal growth.

According to Nonaka (1995), for companies to survive and improve their products and innovations, they must provide autonomy and form teams that can convert tacit knowledge into explicit knowledge. This practice is commonly seen in Japanese companies

where teams consist of individuals with diverse specialties from various functional groups who work together to create new products. Such an approach ensures that all information and knowledge is considered to develop the best possible product, addressing any potential concerns or issues. While Blackberry shares a similar framework, they prioritize justification over idea generation during brainstorming sessions. They respect and analyze all ideas instead of dismissing them as often found in American companies. Adopting the Japanese model of innovation could enhance creative potential for US firms which may play a more future-proof role in the market.

Environmental Analysis:

Blackberry is a significant player in the global smart phone market, holding approximately 20% of the market share. In America, it holds the top position with over 40%. This success is due to people's interest in innovation and standing out, particularly in developed countries like America. Blackberry's efficiency, productivity, and connectivity features are highly valued by enterprise workers as they can manage both work and personal emails effectively. By using Blackberry, individuals can stay ahead of their competition in today's fast-paced corporate culture.

To maintain consumer loyalty and demand, Blackberry must consistently innovate, provide added value, and offer services, come back offers.

By adopting technological advancements and implementing government initiatives from various countries, Blackberry can enhance its products to offer optimal user experience.

The discussion highlights the value of innovation for companies, regardless of their circumstances. Blackberry has leveraged innovation to improve its products and internal processes, adapting to environmental factors and utilizing other tools to their advantage.

Innovation, Blackberry and the future:

Today's industrial growth is led

by innovation, which not only outlines the processes but also directs the company towards future developments. Google has played a significant role in shaping many of the innovative solutions that have impacted society in both positive and negative ways.

In essence, the augmentation of digital concepts into our tangible world and vice versa is the direction technology is heading towards. Companies are striving to integrate these innovations in their devices to satisfy customer demands. Major brands such as Google with Android and Apple with their OS are making efforts to incorporate as many technological features as possible into their products.

We can conclude that change is the only constant in today's world. It is inevitable and continuous. Blackberry, which already offers innovative services, should consistently innovate and embrace newness and experimentation to achieve success and increase profitability.

References:

1. Dignan, Larry. (2009). Rim's blackberry, apple iphone rule smartphone roost. Retrieved from http://blogs.techrepublic.com.com/smartphones/?p=190
2. Rysavy, Peter. (2009, december). Air pressure: why it must sort out app mobilization challenges. Retrieved from http://www.informationweek.com/news/mobility/business/showArticle.jhtml?articleID=222000504 halevy, Ronan. (2007, february 17). The History of rim ; the blackberry smartphone, part 2: the black ; . Retrieved from http://www.berryreview.com/2009/02/17/the-history-of-rim-the-blackberry-smartphone-part-2-the-black-white-years/
3. McKeown, Max (2008). The Truth About Innovation. London, UK: Prentice Hall Nonaka, Ikujira. (1995). The Knowledge-creating company: how japanese companies create the dynamics of innovation. New york, USA: Oxford Press. Arthur, Charles. (2010, march 21).
4. Augmented reality: it's like real life, but better. Retrieved from http://www.guardian.co.uk/technology/2010/mar/21/augmented-reality-iphone-advertising