Benchmark for Sports Entertainment Marketing – Flashcards
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The Chamber of Commerce for a large city estimates the income for the city generated by the sales tax, parking fees, food-service tax, and amusement tax collected as a result of a rock concert. This is an example of _______________ impact. total direct indirect fiscal
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fiscal
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A unique characteristic of the sport industry is that it seeks to attract markets that -include spectators and participants -demand mostly tangible products - are concerned with environmental issues -have consumers with artistic talent
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include spectators and participants
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The core benefits to customers who purchase sport products include entertainment, health, and achievement independence adaptability promotion
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achievement
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When a professional football expansion team is established in a community, the economic impact might result in higher tax rates and fewer financial investment opportunities. business closures, job layoffs, and high inflation rates. increased job creation and more consumer spending. more tourism, lower tax rates, and high interest rates
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increased job creation and more consumer spending.
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A person responsible for matching up corporations with events that reach their target market has a career in sales promotion sponsorship management advertising sales hospitality
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sponsorship management
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Which of the following marketing activities involves responsibility for a sport organization's licensing activities: Public relations Sales Merchandising Community relations
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Merchandising
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Which of the following marketing activities involves writing press releases and organizing news conferences for a sport organization: Community relations Advertising Promotions Media relations
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Media relations
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Over the years, Wrigley Field has earned a reputation as one of the best places to watch a Major League Baseball game. This is called brand image extension. awareness. image. loyalty.
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image
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Mark enjoys taking his family to professional baseball games because of the memories he has of his dad taking him to games when he was a young boy. What factor motivates Mark to attend these sports events with his family? significant others cultural norms and values class and gender relations popular athletes
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significant others
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Team-related factors that affect brand equity include tradition, performance, and star athletes. star athletes, schedule, and tradition. performance, coaches, and star athletes. schedule, coaches, and reputation.
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performance, coaches, and star athletes
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What rule of thumb will help event/sport marketers develop a memorable logo? It should contain at least three colors. It should be clear and simple. It should be elaborate and flashy. It should include clip art.
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It should be clear and simple
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Which of the following are the most important considerations when designing a basketball team's logo: Mascot and team size Team colors and team name Location and mascot Team name and team size
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Team colors and name
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What are royalties A percentage of expected sales A percentage of actual sales A percentage of taxes A percentage of union dues
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a percentage of expected sales
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A primary reason that large businesses purchase the naming rights to a new sport/event facility is because it reduces the need to engage in other promotional activities. provides exclusivity and has potential to maximize exposure. is the least expensive way to create name recognition. usually increases spectator fan-base loyalty levels.
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provides exclusivity and has potential to maximize exposure.
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A primary reason that many colleges and universities sell the naming rights for their new football stadiums or basketball arenas is to help pay for construction expenses. create publicity for the new facility. honor a former student-athlete. encourage fans to attend sports events
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help pay for construction expenses.
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What should be included in an event program if it is longer than four pages? Statement of organizers Table of contents Satisfaction survey Local news articles
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satisfaction survey
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What might a sports organization offer a business to encourage that business to sponsor an event? naming rights Free advertising partial ownership percent of profits
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naming rights
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The ultimate purpose of branding in sport/event marketing is to identify the retailer. encourage sales. obtain a sponsor. create awareness.
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encourage sales
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Which of the following is an example of a celebrity endorsing an event simply by being associated with it: Appearing in a print ad Cheering for a football team Attending a grand opening saying a tournament is great
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attending a grand opening
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The basis for licensing process is sponsorship. trademarked property. the fans. manufacturing
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trademarked property
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Team-related factors that affect brand equity include star athletes, schedule, and tradition. schedule, coaches, and reputation. performance, coaches, and star athletes. tradition, performance, and star athletes
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performance, coaches, and star athletes.
