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In general, the best persuasive messages _________________ the audience's potential resistance

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anticipate and address

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Which of the following is not an example of demographic information?

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lifestyle

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Personality, lifestyle, and attitudes are assessed through

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psychographic studies

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if you can't be sure which medium will be best to convey your persuasive message to a diverse audience, you should

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use two or more, such as following up an email campaign with printed letters

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If a supervisor approaches a worker who consistently arrives late by saying, "I know you don't want to have your pay docked," the supervisor is addressing the worker's need for

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safety and security

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most persuasive messages combine

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logical and emotional factors

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when it comes to persuasive messages, the direct approach

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is often preferable when you know your audience is likely to agree with you

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AIDA stands for

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attention, interest, desire, action

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When using the AIDA approach to persuasion, which of the following would be the best opening to your message?

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how would you like to save up to 70% on prescription drugs?

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the purpose of the interest section of a persuasive message is to

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explain the relevance of your message to your audience

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when using the AIDA approach to persuasion, the closing should

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urge the audience to take the action you are requesting

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An effective ending for a persuasive message would be:

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simply take the enclosed coupon to any of our service centers by June 15 for your free oil and filter change

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The secret to a successful action phase in the AIDA model is

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emphasizing how taking the action your propose will benefit the audience

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The AIDA approach for persuasive messages should be used with

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either the direct or the indirect approach

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Compared to more traditional approaches, using social media for promotional messages

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requires a different, more interactive approach

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An advertisement stating that a new resort offers "freedom and comfort along with great value" is using

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both logical and emotional appeals

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an analogy lets you

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reason from one specific piece of evidence to another specific piece of evidence

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Which of the following uses a deductive approach to persuasion?

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because the stock market is expected to fall next month, shares of our company stock will probably also decline

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When writing persuasive messages, one way to avoid faulty logic is to

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avoid hasty generalizations

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One way to overcome audience resistance to your message is to

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present all sides of the issue before making the case for your position

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When preparing a persuasive request, it is vital to

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show that you understand and respect the audience's concerns

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When writing a persuasive request for action, you should

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demonstrate that helping you will indeed solve a significant problem

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when writing a persuasive claim letter, you should

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use a confident and positive tone

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In marketing and sales messages, what is the primary difference between selling points and benefits?

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selling points focus on the product rather than the user

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An effective approach to presenting the benefits of a product is to

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show them a list or a table, identifying each feature and describing the benefits it offers

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if the audience for your marketing or sales message promoting a new security system is made up of deathly professionals, which of the following consumer benefits would you want to emphasize the most?

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the reliability of the system when protecting the consumer's property

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In marketing and sales messages, the best way to handle potential objections is to

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identify them up front and try to address as many as you can

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In marketing and sales messages, you can deemphasize the price of your product by

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mentioning it in the middle of a paragraph after you've presenting benefits and selling points

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If a price is one of your strong selling points, you should

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give it a position of prominence, such as in the headline or as the last item in a paragraph

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which of the following would not be an effective technique for gaining audience attention in sales messages?

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emphasizing how badly you need to make some sales

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The interest phase of a sales message should

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emphasize the relevance of your message to your audience

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Which of the following would be the best wording in a marketing or sales message>

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the Never-off whole-house generator provides the power you and your family need during electrical outages

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In a marketing or sales message, product claims should be supported

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by relevant, compelling information -- often of many different types

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Unlike more traditional promotional messages, those written for social media

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enable companies to engage in conversations about their products and services

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An ethical persuasive argument

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influences audience members by providing info that allows them freedom to choose

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Addressing alternative positions in a persuasive message

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enhances your credibility and can strengthen your argument

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the best way to persuade an audience to do something is to

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align your message with their existing motivation

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when it comes to assessing human needs,

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psychologists have identified a number of common ones most people share

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Avatars are

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used to create a more sociable experience for shoppers on websites

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in persuasive messages, limiting your scope

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is critical if your audience is to understand and accept your position

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Using polite language in persuasive messages

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enhances the effectiveness of your arguments

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Suggesting that readers have made poor choices in the past

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can inadvertently insult your audience, reducing the effectiveness of your persuasive message

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Differences in organizational culture

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can profoundly affect the success of a persuasive message

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establishing credibility in persuasive messages

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is essential when you are trying to persuade a hostile or skeptical audience

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using simple language in persuasive messages

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helps avoid suspicions of fantastic claims and emotional manipulation

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When it comes to persuasive messages, the completing step i

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is especially important

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In persuasive messages, suggesting that the action you want readers to take is easy

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encourages them to do what you have asked

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Emotional appeals

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cal help audiences care enough to respond positively to your persuasive message

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causation and correlation

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are not the same, and confusing the two in persuasive messages can lead to faulty logic

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The primary difference between a marketing message and a sales message is

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that a sales message asks potential buyers to make a purchase decision right away.

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