BA 101-Chapter 13-Digital Marketing and Social Networking

question
______ is a e-business out the goals of business through utilization of the internet.
answer
E-Business
question
______ is a electronic media that function using digital codes via computers, cellular phones, smartphones, and other digital devices that have been released in recent years.
answer
Digital Media
question
_______ uses all digital media, including the internet and mobile and interactive channels, to develop communication and exchanges with customers.
answer
Digital Marketing
question
_______ is a website where users can create a profile and interact with other users, post information, and engage in other forms of web-based communication.
answer
Social Network
question
_______ is a web-based journal in which a writer can editorialize and interact with other internet users.
answer
Blog
question
_______ is a software that creates an interface that enables users to add or edit the content of some types of websites.
answer
Wiki
question
______ is a marketing tool that uses the internet, particularly social networking and video sharing sites, to spread a message and create brand awareness.
answer
Viral Marketing
question
______ is an audio or video file that can be downloaded from the internet with a subscription that automatically delivers new content to listening devices or personal computers.
answer
Podcast
question
______ when criminals obtain personal information that allows them to impersonate someone else in order to use their credit access financial accounts and make purchases.
answer
Identity Theft
question
______ is any attempt to conduct fraudulent activities online.
answer
Online Fraud
question
The ability of the marketer to identify customers before they make a purchase.
answer
Addressability
question
The ability of customers to express their needs and wants directly to the firm in response to its marketing communications.
answer
Interactivity
question
The ability for marketers to obtain digital information.
answer
Accessibility
question
The ability for consumers to be connected with marketers along with other consumers.
answer
Connectivity
question
The customer's ability to regulate the information they views as well as the rate and exposure to that information.
answer
Control
question
First, _____ make customer communications faster and interactive.
answer
Digital Media
question
Second, ______ help companies reach new target markets more easily, affordably, and quickly than ever before.
answer
Digital Media
question
Finally, ______ help marketers utilize new resources in seeking out and communicating with customers.
answer
Digital Media
question
One of the most important benefits of _______ is the ability of marketers and customers to easily share information. Through websites, social networks, and other digital media.
answer
Digital Media
question
Digital marketers must anticipate consumer needs and preferences, tailor their goods and services to meet these needs, and continually upgrade them to remain competitive.
answer
Product Considerations
question
The internet is a new distribution channel for making products available at the right time, at the right place, and in the right quantities.
answer
Distribution Considerations
question
Promotion purposes, whether they are increasing brand awareness, connecting with consumers, or taking advantage of social networks or virtual worlds to form relationships and generate positive publicity or "buzz" about their products.
answer
Promotion Considerations
question
Price is the most flexible element of the marketing mix. Digital marketing can enhance the value of products by providing extra benefits such as service, information, and convenience.
answer
Pricing Considerations
question
1. The increased tendency of consumers to publish their own thoughts, opinions, reviews, and product discussions through blogs or digital media. 2. Consumers' tendencies to trust other consumers over corporations. Consumers often rely on the recommendations of friends, family, and fellow consumers when making purchasing decisions.
answer
Two factors have sparked the rise of consumer-generated information:
question
______ is sites allow marketers to share photos, videos, and podcasts.
answer
Market Sharing
question
Games and programs allowing viewers to develop avatars that exist in an online virtual world have exploded in popularity in the 21st century.
answer
Virtual Worlds
question
1. SMS Messages 2. Multimedia Messages 3. Mobile Advertisements 4. Mobile Websites 5. Location-based Networks 6. Mobile Applicaitons
answer
Mobile Marketing
question
1. Creators 2. Conversationalists 3. Critics 4. Collectors 5. Joiners 6. Spectators 7. Inactives
answer
Social Technographics
question
_____ are consumers who create their own media outlets, such as blogs, podcasts, consumer-generated videos, and wikis.
answer
Creators
question
_____ regularly update their twitter feeds or status updates on social networking sites.
answer
Conversationalists
question
_____ consists of people who comment on blogs or post ratings and reviews on review websites such as Yelp.
answer
Critics
question
_____ collect information and organize content generated by critics and creators.
answer
Collectors
question
_____ includes all who become users of twitter, Facebook, or other social networking sites.
answer
Joiners
question
_____ who read online information but do not join groups or post anywhere, are the largest group in most countries.
answer
Spectators
question
_____ are online users who do not participate in any digital online media, but their numbers are dwindling.
answer
Inactives
question
_____ describes how marketers use digital media to find out the opinions or needs of the crowd.
answer
Crowdsoucing
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question
______ is a e-business out the goals of business through utilization of the internet.
answer
E-Business
question
______ is a electronic media that function using digital codes via computers, cellular phones, smartphones, and other digital devices that have been released in recent years.
answer
Digital Media
question
_______ uses all digital media, including the internet and mobile and interactive channels, to develop communication and exchanges with customers.
answer
Digital Marketing
question
_______ is a website where users can create a profile and interact with other users, post information, and engage in other forms of web-based communication.
answer
Social Network
question
_______ is a web-based journal in which a writer can editorialize and interact with other internet users.
answer
Blog
question
_______ is a software that creates an interface that enables users to add or edit the content of some types of websites.
answer
Wiki
question
______ is a marketing tool that uses the internet, particularly social networking and video sharing sites, to spread a message and create brand awareness.
answer
Viral Marketing
question
______ is an audio or video file that can be downloaded from the internet with a subscription that automatically delivers new content to listening devices or personal computers.
answer
Podcast
question
______ when criminals obtain personal information that allows them to impersonate someone else in order to use their credit access financial accounts and make purchases.
answer
Identity Theft
question
______ is any attempt to conduct fraudulent activities online.
answer
Online Fraud
question
The ability of the marketer to identify customers before they make a purchase.
answer
Addressability
question
The ability of customers to express their needs and wants directly to the firm in response to its marketing communications.
answer
Interactivity
question
The ability for marketers to obtain digital information.
answer
Accessibility
question
The ability for consumers to be connected with marketers along with other consumers.
answer
Connectivity
question
The customer's ability to regulate the information they views as well as the rate and exposure to that information.
answer
Control
question
First, _____ make customer communications faster and interactive.
answer
Digital Media
question
Second, ______ help companies reach new target markets more easily, affordably, and quickly than ever before.
answer
Digital Media
question
Finally, ______ help marketers utilize new resources in seeking out and communicating with customers.
answer
Digital Media
question
One of the most important benefits of _______ is the ability of marketers and customers to easily share information. Through websites, social networks, and other digital media.
answer
Digital Media
question
Digital marketers must anticipate consumer needs and preferences, tailor their goods and services to meet these needs, and continually upgrade them to remain competitive.
answer
Product Considerations
question
The internet is a new distribution channel for making products available at the right time, at the right place, and in the right quantities.
answer
Distribution Considerations
question
Promotion purposes, whether they are increasing brand awareness, connecting with consumers, or taking advantage of social networks or virtual worlds to form relationships and generate positive publicity or "buzz" about their products.
answer
Promotion Considerations
question
Price is the most flexible element of the marketing mix. Digital marketing can enhance the value of products by providing extra benefits such as service, information, and convenience.
answer
Pricing Considerations
question
1. The increased tendency of consumers to publish their own thoughts, opinions, reviews, and product discussions through blogs or digital media. 2. Consumers' tendencies to trust other consumers over corporations. Consumers often rely on the recommendations of friends, family, and fellow consumers when making purchasing decisions.
answer
Two factors have sparked the rise of consumer-generated information:
question
______ is sites allow marketers to share photos, videos, and podcasts.
answer
Market Sharing
question
Games and programs allowing viewers to develop avatars that exist in an online virtual world have exploded in popularity in the 21st century.
answer
Virtual Worlds
question
1. SMS Messages 2. Multimedia Messages 3. Mobile Advertisements 4. Mobile Websites 5. Location-based Networks 6. Mobile Applicaitons
answer
Mobile Marketing
question
1. Creators 2. Conversationalists 3. Critics 4. Collectors 5. Joiners 6. Spectators 7. Inactives
answer
Social Technographics
question
_____ are consumers who create their own media outlets, such as blogs, podcasts, consumer-generated videos, and wikis.
answer
Creators
question
_____ regularly update their twitter feeds or status updates on social networking sites.
answer
Conversationalists
question
_____ consists of people who comment on blogs or post ratings and reviews on review websites such as Yelp.
answer
Critics
question
_____ collect information and organize content generated by critics and creators.
answer
Collectors
question
_____ includes all who become users of twitter, Facebook, or other social networking sites.
answer
Joiners
question
_____ who read online information but do not join groups or post anywhere, are the largest group in most countries.
answer
Spectators
question
_____ are online users who do not participate in any digital online media, but their numbers are dwindling.
answer
Inactives
question
_____ describes how marketers use digital media to find out the opinions or needs of the crowd.
answer
Crowdsoucing