BA 101-Chapter 13-Digital Marketing and Social Networking – Flashcards
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______ is a e-business out the goals of business through utilization of the internet.
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E-Business
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______ is a electronic media that function using digital codes via computers, cellular phones, smartphones, and other digital devices that have been released in recent years.
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Digital Media
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_______ uses all digital media, including the internet and mobile and interactive channels, to develop communication and exchanges with customers.
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Digital Marketing
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_______ is a website where users can create a profile and interact with other users, post information, and engage in other forms of web-based communication.
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Social Network
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_______ is a web-based journal in which a writer can editorialize and interact with other internet users.
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Blog
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_______ is a software that creates an interface that enables users to add or edit the content of some types of websites.
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Wiki
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______ is a marketing tool that uses the internet, particularly social networking and video sharing sites, to spread a message and create brand awareness.
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Viral Marketing
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______ is an audio or video file that can be downloaded from the internet with a subscription that automatically delivers new content to listening devices or personal computers.
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Podcast
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______ when criminals obtain personal information that allows them to impersonate someone else in order to use their credit access financial accounts and make purchases.
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Identity Theft
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______ is any attempt to conduct fraudulent activities online.
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Online Fraud
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The ability of the marketer to identify customers before they make a purchase.
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Addressability
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The ability of customers to express their needs and wants directly to the firm in response to its marketing communications.
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Interactivity
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The ability for marketers to obtain digital information.
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Accessibility
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The ability for consumers to be connected with marketers along with other consumers.
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Connectivity
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The customer's ability to regulate the information they views as well as the rate and exposure to that information.
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Control
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First, _____ make customer communications faster and interactive.
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Digital Media
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Second, ______ help companies reach new target markets more easily, affordably, and quickly than ever before.
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Digital Media
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Finally, ______ help marketers utilize new resources in seeking out and communicating with customers.
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Digital Media
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One of the most important benefits of _______ is the ability of marketers and customers to easily share information. Through websites, social networks, and other digital media.
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Digital Media
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Digital marketers must anticipate consumer needs and preferences, tailor their goods and services to meet these needs, and continually upgrade them to remain competitive.
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Product Considerations
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The internet is a new distribution channel for making products available at the right time, at the right place, and in the right quantities.
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Distribution Considerations
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Promotion purposes, whether they are increasing brand awareness, connecting with consumers, or taking advantage of social networks or virtual worlds to form relationships and generate positive publicity or "buzz" about their products.
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Promotion Considerations
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Price is the most flexible element of the marketing mix. Digital marketing can enhance the value of products by providing extra benefits such as service, information, and convenience.
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Pricing Considerations
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1. The increased tendency of consumers to publish their own thoughts, opinions, reviews, and product discussions through blogs or digital media. 2. Consumers' tendencies to trust other consumers over corporations. Consumers often rely on the recommendations of friends, family, and fellow consumers when making purchasing decisions.
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Two factors have sparked the rise of consumer-generated information:
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______ is sites allow marketers to share photos, videos, and podcasts.
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Market Sharing
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Games and programs allowing viewers to develop avatars that exist in an online virtual world have exploded in popularity in the 21st century.
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Virtual Worlds
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1. SMS Messages 2. Multimedia Messages 3. Mobile Advertisements 4. Mobile Websites 5. Location-based Networks 6. Mobile Applicaitons
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Mobile Marketing
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1. Creators 2. Conversationalists 3. Critics 4. Collectors 5. Joiners 6. Spectators 7. Inactives
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Social Technographics
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_____ are consumers who create their own media outlets, such as blogs, podcasts, consumer-generated videos, and wikis.
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Creators
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_____ regularly update their twitter feeds or status updates on social networking sites.
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Conversationalists
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_____ consists of people who comment on blogs or post ratings and reviews on review websites such as Yelp.
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Critics
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_____ collect information and organize content generated by critics and creators.
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Collectors
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_____ includes all who become users of twitter, Facebook, or other social networking sites.
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Joiners
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_____ who read online information but do not join groups or post anywhere, are the largest group in most countries.
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Spectators
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_____ are online users who do not participate in any digital online media, but their numbers are dwindling.
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Inactives
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_____ describes how marketers use digital media to find out the opinions or needs of the crowd.
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Crowdsoucing
