Avon Marketing Strategy Essay Example
Avon Marketing Strategy Essay Example

Avon Marketing Strategy Essay Example

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  • Pages: 2 (433 words)
  • Published: January 1, 2018
  • Type: Essay
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Avon is a global direct seller of beauty and related products that has a strong presence in the UK. They offer a wide range of products including make-up, skincare, fragrance, jewelry, lingerie, personal care, accessories and gifts. Avon is committed to supporting causes important to women such as breast cancer and domestic violence and has raised significant amounts for these charities over the years. Their vision is to meet the needs of women worldwide through their products and services. Trust, Respect, Belief, Humility, and Integrity are the core values that guide everything they do as a company.

Founded by David McConnell over 120 years ago in the USA, Avon discovered that giving away rose oil perfumes would attract more customers to buy his books. This led to establishing a successful business model where merchandise is sold directly from manufacturer to cons

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umers' homes through enthusiastic entrepreneurs. The California Perfume Company was founded with a collection of five floral fragrances and everyday essentials. Avon still honors their commitment to an unconditional money-back guarantee.

While initially customers viewed sample cases when making purchases, as the product range grew,the company released its first brochure after approximately ten years; it has since become synonymous with Avon.In 1886, McConnell enlisted the help of Mrs. P.F.E. Label to establish the initial selling model for Avon Representatives.

Mrs. Label not only sold products, but also recruited other women as depot agents, setting the prototype for current representatives. This opportunity provided economic independence to women during a time when they lacked voting rights and were expected to focus on domestic life instead of careers. Founded in 1886 in the US by McConnell, Avon

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is now the world's largest direct selling beauty company. Originally named McConnell, it changed its name to Avon Products Inc.in 1939. Inspired by his visit near Stratford-on-Avon in England, McConnell introduced a product line called Avon consisting of toothbrushes, talcum powder, and vanity sets.

In the 1950s, the famous 'ding dong - Avon calling' jingle debuted on television, symbolizing the company's expansion into Europe. Today, Avon has over 5 million Sales Representatives across more than 100 countries who distribute over 600 million brochures in 25 different languages.

With an extensive range of products totaling at 7,500 items and serving a vast customer base that exceeds one billion individuals worldwide, Avon continues to thrive globally. Known primarily for its wide range of beauty products, particularly excelling in fragrances and nail enamel; Avon is widely recognized. Additionally, the company actively contributes to breast cancer charities by successfully raising $15 million for UK organizations and an impressive $525 million globally towards advancing the cause of breast cancer.

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