Lewis Gardner

question Which of the following is considered one of the major factors that influences an individual’s personal moral philosophy and ethical behavior? A. business culture and industry practices B. a nation’s moral philosophy C. federal regulatory agencies D. organizational structures E. legislation answer A. business culture and industry practices question Coupons is a frequently used […]

question What is marketing? answer Creating Value “an organizational function and a set of processes for creating, communication, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders” question The marketing Mix answer The Four P’s Place Product Promotion Price question Customer Relationship Management answer CRM […]

question Semidiurnal answer B question Diurnal answer C question Mixed answer A question A Tide is the alternate rising and falling of the surface of the ocean and of water bodies (as gulfs and bays) connected with the ocean that occurs usually twice a day and is the result of differing gravitational forces exerted at […]

question Consumer Behavior answer the process involved when individuals or groups select, purchase, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and desires question Consumer Decision Making Process (PIEPP) answer Problem recognition Information search Evaluation of alternatives Product choice Post-purchase evaluation question Extended Problem Solving answer carefully go through the […]

question What does the value of a product do? answer Compares its benefits with its costs question B@B buying answer bears little resemblance to consumer buying practices question Marketers may face all of the following types of competition, EXCEPT which one answer employee competition question Marketers monitor the ___________ to anticipate trends in consumer and […]

question Baby boomers can be defined as the generation of children born __________. answer between 1946 and 1964 question The generation of children born between 1946 and 1964 is referred to as answer baby boomers question Baby boomers are an important target market because they answer account for the majority of purchases of most consumer […]

question NPN answer Non Protein Nitrogen question Pre-Renal answer Process that occurs before reaching the kidneys question Renal answer PRocesses that occur in the kidney question Post-Renal answer Processes that occur after the kidneys question Renal Clearance answer Volume of plasma from which kidneys can remove all of a given substance in a give time. […]

question accuso, accusare, accusavī, accusatus answer to accuse question aufero, auferre, abstuli, ablatus answer to take away, steal question colligo, colligere, collegī, collectus answer to gather, collect question doceo, docerer, docuī, doctus answer to teach question instruo, instruere, instruxi, instructus answer to draw up question occupo, occupare, occupavī, occupatus answer to seize, take over question […]

question total product offer answer consists of all the benefits associated with a good, service, or idea that affected a consumer’s purchasing decision. also called a value pack question product differentiation answer the creation of a real or perceived difference in a product designed to attract customers question new product development answer the five steps […]

question A speaker says, “How long will America continue to be plagued with child abuse?” This is an example of ________________ question. answer a rhetorical question Rhetorical questions should be avoided in introductions. answer False question The part of the introduction that is designed to get your audience’s attention and interest is called the orienting […]

question Which of the following lines in the /etc/cups/cupsd.conf file will configure CUPS to listen for print jobs sent only from the local system? answer Listen localhost:631 question Which lpr option should you use to change the page width of the print job? answer -w question Which of the following logs is also known as […]

question Specialized computer used by bank customers to handle their money (get cash, make deposits, check balances). answer Automatic Teller machine ATM question A check written against an account with insufficient funds to cover it. answer Bad Check question A financial institution that handles money, including keeping it for saving or comercial purposes; a profit […]

Marketing The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large Focus of Marketing In the past, marketing was focused on helping the seller sell. Today is is helping the buyer buy. Marketing involves helping the buyer buy through: (3) […]

question T/F: Public relations can be used to activate social media, as well as engage mainstream media. answer true question T/F: Public relations cannot work for dedicated brand-building in a digital and social media environment. answer False question T/F: Public relations is the only tool that can provide damage control in the face of negative […]

question aestas, aestatis, f. answer summer question amplius answer more fully, at greater length question amplissimus, amplissima, amplissimum answer very great question aurum, auri, n. answer gold question complures, complures, complura answer several question coniunx, coniugis, m. or f. answer wife, spouse question copiae, copiarum, f. pl. answer troops, forces question culpo, culpare, culpavi, culpatum […]

question Explain the need for professional and ethical standards in marketing. answer One must not release customer data without consent. All market activities should fulfill the core principles of business ethics: making a profit while bringing meaningful goods/services to the world. question Explain employment opportunities in marketing. answer One could manage quality control and inventory, […]

question Outside Agency answer An independent research firm contracted by the company that actually will benefit from the research (ADVANTAGES= -fresh perspective -more objectivity -special expertise -market knowledge) question In-House Research answer Research performed by employees of the company that will benefit from the research (ADVANTAGES= -quick turn around -better collaboration w/ employees -cheaper costs […]

question The growth of business format franchises (e.g. McDonald’s, worldwide has facilitated which of the following channel intermediaries’ value? answer Routinization question The natural disasters in japan impacted which of the following dimensions of marketing utility ? answer Time utility question In the 21st century, marketing is best defined as answer the creation of values […]

question In __________ reinforcement, the reinforcer follows every correct response. answer continuous question In Pavlov’s experiments with dogs, salivation was the answer unconditioned response. question The presentation of an aversive stimulus or the removal of a positive stimulus are both examples of answer punishment. question In classical conditioning, learning is evident when a answer stimulus […]

question Becoming the “richest jeweller in England” has brought the jeweller all of the following except answer peace of mind. question The jeweller decides against having the pearls checked before he pays for them because he answer knows that the investment will pay off one way or another. question The source of the jeweller’s dissatisfaction […]

question Find 2 examples of verbal irony. 2 Examples of dramatic irony, and 2 examples of situation irony in the novel. answer One Irony was that of the scarlet letter was suppose to bring humility, yet the way she decorated the letter with gold was all but humble. That also the scarlet letter was of […]

question learning answer relatively permanent change in behavior and mental processes due to experience question conditioning answer process of learning associations between stimuli and behavioral responses question classical conditioning answer learning through involuntarily paired associations; it occurs when a previously neutral stimulus (NS) is paired (associated) with an unconditioned stimulus (UCS) to elicit a conditioned […]