Entertainment can be enjoyed in various ways, and one such form is Manga and Anime, which originated in Japan in the 19th century and has since gained global popularity. Manga, commonly known as graphic novels, presents stories in a comic book format (CITE KIMBERLY BOLAN). In the article "Manga and Anime: Fluidity and Hybridity in Global Imagery," Mio Bryce, a PHD holder in Japanese studies, extensively explores the creation, integration, and evolution of Manga and Anime on a global scale (CITE WEBSITE).
Bryce provides a comprehensive analysis of the similarities and differences between the original Japanese manga and North American comics. Additionally, the author emphasizes the significance of glocalisation in the success of manga and anime. However, the article briefly mentions the negative impact of technological advancements on manga sales, which deserved more attention. Despite minor
...faults, this article effectively covers the factors contributing to the global success and fluidity of manga, and will further examine these strengths and weaknesses.
In today’s world of advanced technology and convenience, it is now easy to access entertainment from the comfort of one's home. Mio Bryce has written an article discussing the creation and global popularity of manga and anime comics. In the past, these stories were only found in Japan, but thanks to advancements in technology and the spread of globalization, this form of entertainment, along with many others, can now be enjoyed in countries all over the globe (ARTICLE).
Bryce's attention is directed towards the changes in this form of literature over the past two centuries, specifically in different regions. The article provides a summary of the impacts of Japanese and North American fusion, the evolving accessibility of
these comics, and the progress brought about by glocalisation in this genre of entertainment. Bryce emphasizes the unique qualities and distinctions of Manga and Anime compared to other types of artistic literature.
As part of his analysis, the author highlights the multiple characteristics and cross-media collaboration that contribute to the creative literature. A commendable aspect of this piece is the author’s thorough analysis of the attributes and background of Manga and Anime. In other words, he provides a detailed description of the characteristics while also acknowledging their strengths and weaknesses in relation to their country of origin. Bryce has conducted a study on the similarities and differences between Japanese Manga and the more westernized, American-based counterparts.
In this article, the author discusses the distinguishing features of a particular form of creative literature. These features include the utilization of details, speech bubbles, iconographic symbols, and integrated frames. The author also attributes the origin of these characteristics. For instance, American comics are often characterized by their incorporation of more detail and captions compared to Japanese Manga. This distinction helps readers comprehend the differences between Japanese manga and American comics and enables them to analyze Americanized versions of manga.
Despite mentioning some differences, the author does not emphasize the overall similarities between Japanese and U. S comics. The details might change, but the primary concept of comics presenting a story remains unchanged and could have been discussed. Bryce defines glocalisation as "the process of adapting global works to suit a local audience" (ARTICLE). Each culture has its own unique way of behaving, and actions that might be seen as offensive or illegal in one culture may not be perceived that way
in another.
Therefore, it is crucial to adapt media and entertainment formats to suit the intended audience. The author effectively emphasizes the significance of glocalization in their article. Bryce specifically highlights the modifications made to manga when it was introduced in India. While the fundamental concepts of manga from Japan remained unchanged, elements of Indian culture were integrated into the comics. For instance, Indian cuisine and the Bollywood film industry were incorporated (ARTICLE).
The Indian release of manga has been modified to align with the country's cultural norms, including fashion and style (ARTICLE). It is essential to preserve the original structure of the product and customize it for the target audience. In this article, the author successfully highlights the significance of glocalisation for global success. Manga and anime have become ingrained in the lives of numerous people worldwide.
According to the article, Manga and anime were first created in Japan during the nineteenth century and have since spread to various countries worldwide, including the west, Europe, and Asia. The article emphasizes the impact of globalization on Manga in Japan, with sales and demands declining in the country but increasing in other parts of the world. Additionally, the article mentions that the internet poses a challenge to the success of Manga in the United States.
It is easy to access these comics online, from the comfort of one's own home. However, this accessibility is a significant obstacle to the growth and acceptance of Manga and Anime in the Western world and deserves more attention. The internet connects computer networks globally, enabling people to find and share information on virtually any subject (TEXTBOOK). As a result of this technological
advancement over the past 50 years, sales of physical items have declined.
Online availability has significantly decreased newspaper sales (ONLINE STATISTIC). Similarly, the introduction of Manga and Anime in the United States presents a potential for much higher sales. Emphasizing this factor is crucial for the global success of these comics. Mio Bryce et al., in their article "Manga and Anime: Fluidity and Hybridity in Global Imagery," discuss the evolution and adaptation of this media form across different countries and over time.
The main focus of this well-written article is the global assimilation of manga and anime. Manga refers to Japanese short stories in comic form, while anime is their animated adaptation (Cite: Kimberly Bolan). The article's strengths include its emphasis on cultural fusion and glocalisation. However, it lacks attention towards the impact of internet technology. Overall, manga and anime have become integral parts of diverse individuals' lives from various cultures and backgrounds.
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