Analysis Of Firm Resource Capabilities Essay Example

tasks require that resources collaborate closely together within teams. The term organizational capabilities is used to refer to a firm’s capacity for undertaking a particular productive activity.

Our interest is not in capabilities per se, but in capabilities relative to other firms. To identify the firm’s capabilities we will use the functional classification approach. A functional classification identifies organizational capabilities in relation to each of the principal functional areas. Research strategy is a methodology that helps the researcher to investigate the research issue. According to Saunders (2003), a research strategy is a general plan that helps the researcher in answering the research questions in a systematic way. An effective research strategy contains clear objectives, research questions, data collection resources, and various constraints that affect the research in different ways such as access limitations, time limitations, location and money limitations, ethical issue constraints, etc.

An effective research strategy helps the researcher to define that why the researcher employs a particular research strategy to conduct the research study in an effective manner. Research strategy is also helpful for the researcher to use specific data collection methods to support the arguments (Saunders 2003). In an effective research strategy, the researcher collects the background information and analyzes the data to reach a specific conclusion. Some important research strategy includes the analysis of literature review, case study analysis, interview, observation, experiments, survey, etc.

In order to accomplish the research aims and objectives, the researcher used to survey and analysis of academic articles strategies. The survey strategy helps the researcher to collect qualitative data and information (Flick 2009). With the help of a survey strategy, a researcher is able to collect general views of

people that are related to the topic of the role of marketing strategies in the development of the UK tourism industry. The researcher also uses academic journal articles analysis in order to achieve research aims and objectives. It helps the researcher to collect relevant information and data that is related to the research issues.

Both of these research strategies are helpful for the researcher to collect valid and reliable data and information to achieve research aims and objectives (Saunders 2003). For more information please check our Dissertation Examples. http://smallbusiness. chron. com/examples-qualitative-research-strategies-10244.html 1. 4.

Research strategy, approach, and methodology

The strategy is to find solutions to the research task presented in the previous chapter. The thesis proposes the implementation of an integrated corporate level system to manage product profitabilities. This will be called the design to profit the procedure. Compared to the earlier studies, this work suggests a combination of advanced costing methods, product life cycle analysis, and multidimensional data processing be used in constructing the system.

The system can be constructed on a commercial SW platform. The customers of the system are the people who work in product programs and corporate management. Managers can also use the system to follow product profitability in an after-sales mode. Arbor and Bjerke have presented a simple classification for the methodology for creating business knowledge. They illustrate three main methodologies: The analytical approach, the systems approach, and the actor's approach. The analytical approach represents clearly explanatory knowledge (positivistic approach), that assumes the reality is objective.

The actor's approach assumes that reality is a social construction. This is also called understanding knowledge (hermeneutics). The systems approach assumes the reality is objectively accessible and is positioned

between positivistic and hermeneutic approaches. The system approach operates with analogies in which the ground for comparing cases is based on similar structures. Arbor & Bjerke 1997.) According to this classification, the systems approach is used in this thesis. Existing theories have been applied within new contexts and the relationship of the design to profit procedure and employees is considered in the scope of the thesis. The research approach is also constructive (Jarvinen 1999, Olkkonen 1993). The starting point consists of the four profitability problems.

These questions will be reformulated after the literature review in Chapter 2 and presented in Chapter 3 as the requirements for a product profitability control system. The solution of the research tasks is normative: The thesis introduces a new system to improve business profitability. The system is based on the existing knowledge and processes of the case company, but the combination of methods and techniques is unique. No new theories have been introduced or formulated. Some heuristics have been applied to solve practical management problems.

This system has been specified, constructed, and verified in practice in the telecommunications case environment (Chapter 4). The system has been used in a multi-site cellular mobile phone company as a global database for product profitability calculations since 1997. The system results have been considered in everyday work with the program, and the results have been connected with the other activities of the company. Further development of the system will mainly involve wider use in business analysis and the generation of better business forecasts.

The results will be discussed in Chapter 5 using empirical case studies to validate the system properties (Eisenhardt 1989). Research approaches in business sciences

(Takala & Helo 2000). The positivistic approach would have required a quantitative analysis of the system, which would be very difficult to accomplish without disclosing some confidential business information. An arbitrary database would have moved the focus to the system itself, ignoring the importance of implementation.

The aim of the thesis has been to demonstrate a successful instance of implementation. This requires some hermeneutic research, which can be quite easily included in the empirical part of the constructive case study (Olkkonen 1993). The discussion of the organizational effects of the system resembles the action-analytical approach. On the other hand, the action-analytical approach would have been too abstract in view of the research task at hand.

The solution to the problems is a concrete system, which can be analyzed, most of whose results are quantitative, the solution is verified in practice and an effort to generalize the solution has been made (Takala & Helo 2000). These features motivate the constructive approach. The decision-methodological approach is close to the constructive approach (Olkkonen 1993). There is some analytical deduction at the beginning of the thesis. Some existing, verified processes and calculation methods have been selected to constitute the design to profit the procedure.

It is assumed that the methods can be extended logically to generate this model. Further enhancements have not been demonstrated and remain as recommendations. On the other hand, the empirical part verifies the solutions with real case examples and considers the management aspects of the validity of the solution, which is more closely related to the constructive approach. The model construction, i. e. the actual combination of methods, is also more heuristic than analytical.

Most of the references to

product life cycle analysis have been made in view of marketing, strategic planning, and environmental analysis. In this study, the product life cycle is used as the backbone of the system. The following is a short presentation of the main methods: Product life cycle analysis is widely used for many purposes. Still, only a few references were found concerning product profitability analysis or planning. This is surprising since, according to this research, this method is highly suited to product profitability calculations and matches with the life cycle business processes that have been used in the company.

Product costing methods will be needed to generate product business cases. Product is used as the object of the costs in the business case. The business case also includes other costs, which have not been traditionally considered product costs. Activity-based costing (ABC) methods have been quite widely adopted into industrial applications. Related references report mainly past-time costing and how the costing of products and activities enhances the traditional view of the internal accounting of the company.

However, to the author’s knowledge, there are no references to ABC methods used in predicting future costs, as in this work. Both conventional and advanced costing methods can be used within the model. Multidimensional analysis In this work, a commercial OLAP (On-Line Analytical Processing) -database was used as a general platform for multidimensional data analysis. This software consists of a multidimensional database and configurable calculation utilities, which are suitable for multidimensional financial analysis.

In this study, the availability of multidimensional data analysis tools was found to be a necessary condition for using the system in further business analysis.

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Value chain analysis: Value chain analysis is a component to analyze the firm’s internal condition.

Its powerful equipment for the manager to identify the activities within the firm and it forms the value chain for an organization. Additionally, this approach is used to identify the competitive advantage of a firm and the capability of a firm. This concept is introduced by Micheal Porter

and it consists of two activities. They are supportive activity and primary activity.

If any one of the activities performs more effectively or efficiently then the organization competes with their competitor in an advanced manner. In the following section, primary and secondary activities are described clearly. Primary activity: Inbound logistics: Receiving the raw materials from regular suppliers, storing these externally collected materials are placed into the warehouse, and handling the material within the firm.

Operation: An activity of the operation sector is the production of products. In Videocon, this section is divided into 3 parts they are manufacturing, assembling, and distributing the products.

In this section, new promotional values may add to end products to provide additional service to consumers.

Marketing and sales: The main target of this section is to sell the products to consumers. An organization Videocon using marketing tools are low price but the high-cost products, promotional offers, advertising their products with top actors and actresses and etc to attract the consumer and etc.

Outbound logistics: The finished goods are distributed to distribution points such as retailers, wholesalers, and dealers.

Service: The products have been sold then supportive service from an organization to the consumer is guarantee and warrantee card for future service to the sold products.

Supportive activity:Procurement: The function of this activity is to purchase the raw material which is necessary for the organization operation from a supplier with low cost. In other words, purchasing high-quality material at a low cost.

Human resource management: The functional part of this activity is to recruit the employee, train the new employee, periodic training for organization employees, motivate the worker, and reward the employee for their effort in an organization.

Technology development:

In this sector technological innovation plays a vital role to compete with their competitors. Usually, consumers will expect new technological products in their branded organization.

Firm infrastructure: The functional part of this section is to plan and control the entire organization by finance, strategy, inventory and etc.

References

Micheal Porter used the word margin between primary and supportive activity which is used to indicate the gross profit of an organization. http://www. scribd. com/doc/3483046/What-is-Value-Chain-Analysis http://en.

wikipedia. org/wiki/Value_chain http://www. filebuzz. com/software_screenshot/full/217397-DEEP_VALUE_CHAIN_SOFTWARE. gif