An Analysis of Advertisements in a Magazine Publication Essay Example

is especially designed for automobiles.

Like other water dispensers, Handiwash offers hot and cold water with capacity of 8. 5 liters. Because of its convenience, the product’ target market are people whose deeply expose to road travels. The product can also answer the need of people for safe and convenient source of water in their vehicles. The product is not limited for family purposes, but also for commercial ones.

AnalysisThe magazine advertisement of Handiwash is appropriate. The target market, which mainly composed of commercial drivers or deliverers, is often travelling. Because of this, they do not have enough access to other mediums such as television. Probably their way of getting information is through written medium such as newspapers and magazines.

By placing the ad of Handiwash in OHS Canada, the target market will be surely reached. However, although the medium is appropriate, the right magazine choice is not. It seems that the Handiwash of Espar is more proper to place in automobile-based magazines.This is because the product offers convenience for automobile users.

The product is an additional accessory for vehicles, thus, it should appear on magazines for vehicles that people would seek if they need something for their cars. Although Handiwash also offers the idea for safe and clean water, which could be considered in- line with OHS Canada’s purpose, the ad is still more appropriate for automobile magazines. III. PU boots from Ranpro Target Market PU boots from Ranpro aims to target commercial and industrial workers who are exposed to the dangers of slips and falls.This would include workers from agriculture, commercial fishing industry, forestry, utilities, food processing, petrochemical, and municipalities. The boots is specially designed to resist

slipping when exposed to petroleum products, fish oil, animal fats, and marine oils.

Aside from this, PU boots offers comfortability and durability when wear. Analysis The medium used in advertising the product is appropriate. Putting the ad of PU boots in a magazine like OHS Canada adds to the appropriateness since the magazine focuses on people’s health and safety.The ad is consistent with the magazine’s target audience. Because of this, the product is more likely to attract consumers. PU boots also offers a variety of uses and characteristics that will suitably answer the needs of its target market.