AIMS CH. 8

is a Web development technique that enables users to reload portions of Web pages with fresh data instead of having to reload the entire Web page

1. Folksonomies 2. Geotagging

a keyword or term that describes a piece of information—for example, a blog, a picture, an article, or a video clip -Tagging allows users to place information in multiple, overlapping associations rather than in rigid categories

user generated classifications that use tags to categorize and retrieve Web pages, photos, videos, and other Web content

a specific form of tagging referring to tagging information on maps -(example: Google Maps allows users to add pictures and information, such as restaurant or hotel ratings, to maps)

a personal Web site, open to the public, in which the site creator expresses his or her feelings or opinions via a series of chronological events (short for weblog)

a form of blogging that allows users to write short messages (or capture an image or embedded video) and publish them -(Example: Twitter)

a Web site made up entirely of user generated content -(Example: Wikipedia.com)

a social structure composed of individuals, groups, or organizations linked by values, visions, ideas, financial exchange, friendship, kinship, conflict, or trade

refers to activities performed using social software tools (e.g., blogging) or social networking features (e.g., media sharing)

the map of a single member of a social network comprised of all relevant links or connections among the greater social network

refers to the number of connections an individual person has within and between social networks

web sites that allow participants to create their own profile page for free allowing them to post blog entries, pictures, video, music and/or share ideas

business-oriented social networks (public or private) designed to support networking and community building, social collaboration, social publishing, Social intelligence and social analytics

a Web site that takes different content from a number of other Web sites and mixes them together to create a new kind of content

the delivery of electronic commerce activities and transactions through social computing -Social commerce also supports social interactions and user contributions, allowing customers to participate actively in the marketing and selling of products and services in online marketplaces and communities. 2 types of social commerce: 1. Benefits to Customers 2. Benefits to businesses

-Better and faster vendor responses to complaints (on Twitter, Facebook, and YouTube) -Customers can assist other customers (e.g., in online forums) -Customers' expectations can be met more fully and quickly -Customers can easily search, link, chat, and buy while staying on a social network's page -Can test new products and ideas quickly and inexpensively -Learn a lot about their customers -Identify problems quickly and alleviate customer anger -Learn about customers' experiences via rapid feedback -Increase sales when customers discuss products positively on social networking site -Create more effective marketing campaigns and brand awareness -Use low-cost user-generated content, for example, in marketing campaigns -Obtain free advertising through viral marketing Identify and reward influential brand advocates

are usually available in social shopping and generally come from: (a) Customer ratings and reviews integrated into the vendor's Web page (b) Expert ratings and reviews from an independent authority (c) Sponsored reviews: paid-for reviews (d) Conversational marketing: individuals converse via e-mail, blog, live chat, discussion groups, and tweets

Web sites such as Groupon and LivingSocial offer major discounts or special deals during a short time frame

host sales for their members that last just a few days and usually feature luxury brands and heavily discounted prices -These clubs tend to be exclusive and help sell luxury items without watering down the brands' images

act as online intermediaries that harness the power of social networks for introducing, buying, and selling products and services -A social marketplace helps members market their own creations

are the high-tech version of old fashioned bazaars and bartering systems -Individuals use these models to sell, buy, rent, or barter online with other individuals

peer-to-peer sharing or renting

refers to the advertising formats that make use of the social context of the user viewing the ad -It is the first form of advertising to leverage forms of social influence such as peer pressure and friend recommendations and likes

today members of social media voluntarily provide demographics that help identify and target potential customers -Due to the open nature of social networking, merchants can easily find customers, see what they do online, and learn who their friends are

feedback from customers provided to companies through social computing tools -(e.g., blogs, wikis, online forums, and social networking sites)

Customer sentiment expressed on Facebook, Twitter, LinkedIn and similar sites represent an incredibly valuable source of information for companies allowing them to analyze the data, conduct better advertising campaigns, improve their product design and their service offerings

-Social computing has vastly altered both the expectations of customers and the capabilities of corporations in the area of customer relationship management -Customers are now incredibly empowered as companies closely monitor negative comments and proactively involve customers to resolve problems/issues for improved customer service -Empowered customers know how to use the wisdom and power of crowds and communities to their benefit

Both recruiters and job seekers are moving to online social networks as recruiting platforms

HR professionals are using enterprise social tools such as Chatter, Yammer, and Tibbr to enable, encourage, and promote employee development through relationship building by providing a platform for employees to collaborate on sales opportunities, campaigns, projects as well as simplify workflows and capture new ideas -Elearning and Etraining are employee development tools that can be leveraged through social computing