Spa Proposal Report Essay Example

not only women are looking for it but men are also becoming beauty and health conscious, therefore; keeping in mind the need and desire of people in Pakistan we have decided to open up a platform for all to come and relax. There are already spas in some cities of Pakistan offering services to the elite class at a very high rate but the problem is the lack of well recognized and certified therapists for the spa treatments.We want to fill this gap of providing certified therapist services to our target customers at a reasonable price providing them with the cozy environment. In Pakistan, customers are becoming aware of the benefits that spa treatments bring, whether they are looking for stress reduction, relief from chronic pain or want to look younger they are looking for natural products treatment for that and spa tends to fulfill their needs. The business is service-oriented and carries large potential for profits due to its unique nature and uncontrolled spending of people, especially on marriages.

Unfulfilled demand, constantly changing beauty requirements due to change in fashion, and good profit margins are few of the incentives for new entrants in this business, especially for those who are committed to providing quality service We have decided to open up Spa in Lahore at Mall road near PC and Avari Hotels as many tourists and elite class are their customers and need the spa services which they are not currently offering, therefore; keeping in mind their demand we are coming up with this business to cater to their needs.What others have done in this field: Our neighbor countries e. g India and China are

the fastest growing countries in Spa Business, all their five and four star hotels offer complete spa services, other than that they have a number of private spa operators. They are so famous in this business that people from different countries like Saudi Arabia and Europe visit India and China to get different spa services like green tea massage (ayurvedha). Day Spa is a new upscale destination on Mall Road near PC Hotel offering a complete day spa experience.We offer seven ultra-chic, ultra-comfortable treatment rooms with the finest spa linens and equipment.

We offer massage in a variety of styles - traditional Swedish massage, Deep Tissue work, Hot Stone Massage, Reflexology, Sports, We also offer facial and body treatments, like a Vitamin C Antioxidant Facial and Pevonia's Anti-Free Radical Treatment. The day spa has the latest in anti-aging products and techniques Objectives: 1. To run a profitable business by providing high-end therapeutic massage and aesthetician services in a caring, upscale, professional environment. 2.

Our goal is to tailor the client's experience based on initial interview information, as well as feedback during the treatments, to ensure the client's comfort and satisfaction, and to increase repeat business. 3. Become an established community Spa destination by the end of the first 12 months. CURRENT INDUSTRY STRUCTURE The number of beauty clinics in Pakistan has increased at a fast pace over the last few years. The size of this sector of service industry is still growing. Due to very low amount of investment that is required to start a beauty parlour, the number of such establishments has cropped up in houses all over the country.

In Lahore, more professional and large clinics have

been set up in commercial areas like M. M. Alam Road, Defence, and Main Boulevard Gulberg. Professional experts are currently operating approximately 15 large beauty clinics in Lahore. Similarly, large Beauty Clinics have also been opened in prime business locations in Karachi and Islamabad.

CBR ANALYSIS: * Market segmentation: Upper_middle class to elite class Income group:rs100,000 and above Age:20+ Gender:female Product and Service Line: Product Quality: We will hire certified therapist from outside the country and locally.High Quality Material that is used in spa services would be imported from China, India and locally. * Promotion Strategies: * Grand Launching ceremony where celebrities will be invited * Tactic Brochures * Magazines * Sponsorship of Pakistani Media event * Membership offers (Platinum, Gold and Silver Cards) Pricing Strategy: We would adopt a premium strategy that is high price high quality. Placement Strategy: As we are targeting elite class and upper middle class so our spa should be centrally located within a developed residential location that is Defence R block near to defense cinema.

We will have a contract with owner of the location for 10 years on lease. * Financial Plan: A three years financial plan will be developed in which we will develop the following statements: * Income Statement * Cash flow statement * Balance sheet Furthermore, our financial plan will include the * Project cost, * Break even analysis, * Marketing development cost, * Working Capital Cost * Total Payback period Timeline of the project: The total timeline of the project completion is about 1 year and the breakdown of work activities is as follows: Activity Duration Location Contract DecisionConducting Marketing Research: We will ddo marketing

reaserch by distributing questionnaires to the target market. Existing Spa information: We will visit spa in Avari, Sukhchain, PC and Bodytalk and gather hands-on information from managers to make our feasibility more practical and realistic. Benefits of the Project: * More service-oriented rather than product-oriented which would lead to creating a competitive edge by providing high quality customized services Risk of the Project: * Economic recession * Cultural barriers * Lack of awareness about the benefits of spa * Government inconsistent tax policiesSupply Chain Management The quality of spa largely depends upon material and equipment used in providing various spa services. These material equipments includes rose water, muds, special cremes and lotions for the spa services, some of which will be imported like contract with some well recognized cosmetic company and some will be purchased locally.

Key Success Factors: * High quality spa services * International experienced management team * Brand development * Value Pricing * Interior Decoration * Personalized Customer service * Continuous training of staff * Signature treatments from all around the world