Tesco is facing strong competition from Sainsbury, ASDA, and Morrisons in the UK market. To grow its customer base, Tesco needs to offer excellent products and services. To achieve this, Tesco is investing heavily in expanding into Asia, Africa, and the USA.
Tesco, a major corporation, aims to fulfill customer satisfaction by offering excellent and reasonably priced products. By delivering outstanding products and service, the company is able to increase its potential for global expansion. It is crucial for Tesco to succeed in providing high-quality food and non-food items, including CD players, DVDs, digital cameras, mobile phones, furniture, clothing, and computers.
Tesco's goal is to provide simplicity and affordability, offering a diverse selection of products to their customers. They actively respond to evolving customer lifestyles by introducing new products and services. Furthermore, they sen
...d vouchers every 3 months to foster loyalty and assist customers in saving money.
Having surpassed Sainsbury in sales in 1996, Tesco has maintained its position as the market leader thanks to their exceptional customer service and continuous efforts to gather feedback from customers. In addition to food items, Tesco also offers clothing, electrical goods, and furniture. Notably, their clothing department alone attracts one out of every seven customers on a weekly basis.
Tesco is experiencing profitable sales in all sectors, including clothing retail. They sell approximately 3 million mugs per year and have opened over 120 stores in 2005. Their goal is to have a total of 1,000 stores across seven countries by the end of this year.
Tesco is aiming to expand its online business, Tesco.com, and launch the new Tesco Direct catalogue service. This will give customers access to over 8000 products. The compan
also plans to prioritize its highly profitable non-food business, which has generated sales of around ?3.5 billion in the first half of this year.
Based on the financial summary graph for the past five years, it indicates that this year will be Tesco's most successful year. In my opinion, goals can only be achieved if they are Specific, Measurable, Achievable, Relevant, and Time-bound (SMART). I am confident that Tesco's goals meet these criteria and believe they will achieve them all this year.
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