Marketing Mix Critical Essay Example

warranties, extending support even for long periods such as 10 years or more if a customer wishes to upgrade their product. In such cases, Bose offers a certain amount of money in exchange for the outdated product, which can be used towards purchasing an upgraded version. This practice has been personally witnessed.

Customers can find Bose products in various places like Lowe's exclusive stores, high-end electronic stores, well-established retail stores, infomercials, and online platforms. The sales distribution of Bose products is tightly controlled by the company itself. They have an investigation team dedicated to searching unauthorized websites that promote their products on the internet. Additionally, they exercise strict control over pricing; retailers cannot offer discounts on Bose products even during store-wide sales events where other items may be discounted by 10%.Bose Corporation maintains a consistent pricing policy across all markets, allowing only the corporation itself to offer discounts on their products. In addition, Bose creates bundle deals exclusively for specific retailers, granting them a marketing advantage. These agreements are negotiated prior to placing the products in the retailer's store. If an employee is found responsible for promoting discounted Bose products on a website, immediate legal action is taken to prevent further sales through the Bose employee discount program. This violation of Bose's ethical policy results in termination and prompts the employee to sell the product. Bose diligently ensures consistent pricing across markets.

As a technology company, Bose primarily highlights its product quality in promotional materials such as brochures and packaging. The elegant black and white aesthetic used in these materials emphasizes both the product's quality and intelligence. The marketing team invests significant resources into finding effective ways

to promote Bose products.

Previously, advertising featuring Bose products was uncommon, with the company relying mainly on high-end magazine advertisements and direct marketing to businesses. However, since the 2008 economic crisis, Bose Corporation has shifted its focus towards modern-day advertising channels like social media platforms including Facebook.Bose Corporation utilizes a variety of channels to promote their products, including commercials and infomercials on various TV channels. They also advertise in high-end tech magazines and through direct mail marketing to high-end businesses. Bose products have been featured in movies such as the Princess Diaries, which highlights the Bose Acoustic Wave music system.

Furthermore, Bose can be found across multiple platforms including Facebook, Twitter, YouTube, infomercials, TV ads, magazines, brochures, direct market mailing, in-store promotional events, retail stores, the Internet and their official website. In recent years, Bose Corporation has increased its advertising efforts to recover from revenue losses experienced in 2008 when they had to lay off around 1,000 employees primarily from middle management roles.

To succeed in today's business landscape organizations must effectively use the marketing mix while developing a progressive marketing strategy. Previously targeting middle to upper-class consumers made it challenging for customers to find Bose products. However since the economic crash of 2008 Bose Corporation adjusted its marketing strategy by focusing on competitive intelligence and successfully marketed their brand through various channels like internet and social networking sites.The company upholds strong ethical principles and endeavors to create top-notch products, offering exceptional customer service and follow-up assistance. Bose maintains uniform pricing across all retail platforms and strongly rejects any form of discounts on their merchandise, firmly believing that customers should pay the full price for high-quality items. Bose

strategically places their products in easily accessible locations like Best Buy, Target, Wall-Mart, as well as their own retail stores. In-store demonstrations are provided for customers to personally experience the excellence of Bose products. Moreover, Bose products can also be conveniently purchased through their website, Bose.Com, and advertisements. Over the years, Bose has successfully promoted their packaging and advertising strategies.