Boost marketing strategy Essay Example

require cutting down trees. Boost is even working on recycling foam cups to create various plastic items like pens.

Boost effectively communicates with the general public by using various promotion tools. These include major campaigns like 'healthy suckers' and What's Way Name Game', as well as the VIBE Club for customer loyalty. Boost also engages its core customers through an online newsletter and magazine, along with other marketing initiatives through media channels such as radio, TV, newspapers, and publications. Boost Juice's advertisements follow the AID model, like the ad "All I want". The advertisement integrates bright colors, pleasant music, and lively young people to capture people's attention. The advantages of Boost's products, such as being low in fat, are further highlighted.During the growth stage of Boost Juice, the company focuses on enhancing the post-purchase experience for consumers. This includes utilizing personal selling and sale promotions to provide a better overall experience. In addition, Boost also makes use of social media platforms like Facebook and Twitter to engage with consumers through events, sales promotions, and general posts. Social media has become increasingly important for managing relationships and connecting with audiences, leading to greater recognition and differentiation in marketing communications. However, there is still room for Boost to improve their interaction with targeted consumers, such as by developing more interactive games and interesting posts.Boost Juice has the option to increase their involvement in sports sponsorships instead of running numerous campaigns with similar messages, as this could lead to negative perceptions of the brand. Currently, Boost has the Boost Foundation, which partners with the Kodak Challenge Youth Program (KEEP), aimed at empowering young individuals and enhancing their skills (source:

Boost Juice website). However, the impact of this program is limited to the domestic teenage demographic. In order to strengthen the relationship between the brand and a larger audience, Boost can consider sponsoring larger sports events such as the Australian Open. By doing so, people will associate the brand with these notable sports events and view it positively. Furthermore, this sponsorship can help Boost gain recognition in overseas markets as well, as international audiences closely follow these sports events.