Blackberry Marketing Report Essay Example

to use. The Curve has a promising future ahead when positioned properly against its biggest rival Phone due to its lower price. Existing customers can conveniently download new features through BlackBerry App World to ensure they receive all updates for their unique product.

However, the standout feature of this device is Blackberry Messenger which enables users to send free messages and share media swiftly. Advertisements highlight that over 40 million people worldwide have used the Blackberry application contributing significantly to the success of the Blackberry line.

RIM ensures availability of their product in various retailers such as Carapace Warehouse and on their website where detailed information along with ratings and comparisons are provided for online purchasing purposes.RIM's STEP strategy effectively demonstrates their understanding of their target customers by producing an economical, fun, simple yet aesthetically pleasing product. The company, founded in 1984 in Waterloo, Ontario, has expanded its offices to North America, Europe, and Asia. RIM offers solutions for information including email, text messaging, and Internet access while allowing third-party manufacturers to enhance their products. The introduction of the Blackberry line revolutionized the mobile business with smartphones that serve as personal assistants, internet browsers,and gaming devices. Alongside smartphones, RIM also provides the Blackberry PlayBook tablet and business-oriented software. These products are relied upon globally by millions of people for seamless connectivity and access to customer-relevant content in all situations (References: RIM Company Marketing Week The Carapace Warehouse) (Barnes B. And Koch L., 2011).