Abstract
The Indian retail sector was predominantly controlled by local mom and pop stores until the 1980s. During this period, retailing was unorganized and consisted of separate businesses operated by small and medium entrepreneurs within their own territories. Retail, alongside agriculture, employed a significant portion of India's population. Only a few Indian companies ventured into large-scale retail operations. However, the Indian Retail Revolution began with the emergence of malls in all regional markets, marking the entry of organized retail. Today, India is becoming increasingly appealing to international retail players due to its diverse population and untapped opportunities.
According to the Global Retail Development Index, India is considered a leading destination for retail investment and business development due to its young population with high purchasing power. Wh
...ile many developed nations are saturated, other developing markets are not yet ready. Exploiting the countless opportunities in India, the retail industry has added value to both Indian society and the global market. Here, we analyze specific areas where retail has made a significant impact.
- The evolution of going beyond offering a product or service to creating a memorable experience for the customer, such as Theme Restaurants and Reliance-Ebony Lounge.
- Utilizing retail as a long-term strategic method to establish and enhance brand equity, like Asian Paints Colour world.
- Using retail as a means for development and learning.
g. Apple is opening a new store that focuses on retail for upliftment of rural areas, similar to initiatives like e-choupal, e-sagar, I-shakti, and Kisam Seva Kendra.
*
be seen as a lifestyle, as exemplified by brands like Benetton, Fashion and You, and many malls.
Among the companies that take the initiative to develop a market through retail, Pret a Manger and Kroger are notable examples. Additionally, Mahindra ; Mahindra has recently embarked on a unique project that involves putting women in charge of operating tractors.
The company is teaching village women how to drive and maintain tractors. This has raised the social status of these women and contributed to the development and prosperity of the society. The company has discovered a new market of women who are interested in learning and participating in business activities.
- Chief Executive Officer essays
- Convenience Store essays
- Firm essays
- Training And Development essays
- Unilever essays
- Variable Cost essays
- Virgin Group essays
- Bargaining essays
- Entity essays
- Pest analysis essays
- Advertising essays
- Audience Theory essays
- Competitor Analysis essays
- Consumer essays
- Marketing Management essays
- Marketing Mix essays
- Marketing Plan essays
- Marketing Research essays
- Marketing Strategy essays
- Point Of Sale essays
- Price essays
- Procurement essays
- Product essays
- Product Differentiation essays
- Promotion essays
- Promotion And Marketing Communications essays
- Retailing essays
- Trademark essays
- Anheuser-busch essays
- Brands essays
- Detergent essays
- Product Placement essays
- Research Design essays
- New Product Development essays
- Advertisement essays
- Brand essays
- Sales Promotion essays
- Advertising campaign essays
- Consumer behaviour essays
- Offer And Acceptance essays
- Wal-Mart essays
- Discover essays
- Culture essays
- Social Control essays
- Citizenship essays
- Social Justice essays
- Caste System essays
- Social Responsibility essays
- Socialization essays
- Deviance essays
