Case: Blue Nile Inc. in 2010: Will Its Strategy to Remain Number One in Online Diamond Retailing Work? Assignment Questions:
1. How strong are the competitive forces confronting Blue Nile and other online retail jewelers? Which one of the five competitive forces is the strongest? Do a five-forces analysis to support your answer.
2. What key factors will determine a company’s success in the online jewelry business in the next 3-5 years?
3. What is Blue Nile’s strategy?
Blue Nile's competitive approach can be analyzed by applying the five generic competitive strategies discussed in Chapter 5. It is important to identify the type of competitive advantage Blue Nile is attempting to achieve. Furthermore, it is necessary to evaluate both the positive and negative aspects of Blue Nile's business model. Conducting a SWOT analysis of Blue Nile can reveal the overall attractiveness of its situ
...ation. Lastly, it is crucial to appraise Blue Nile's financial performance using the data provided in case Exhibit 5.
The financial status of the company and the effectiveness of Blue Nile's strategy are being assessed through the numbers in case Exhibit 4. The calculations based on the financial ratios in Table 4.1 of Chapter 4 will help determine Blue Nile's recent financial performance. Additionally, it is important to determine if Blue Nile possesses sufficient competitive strength to compete with its rivals.
Perform a weighted competitive strength assessment using the methodology outlined in Table 4.4 on page 123 of Chapter 4 to justify your response. Has Blue Nile managed to establish a durable competitive advantage in the online retail jewelry industry? Explain your reasoning. Additionally, identify the strategic concerns and challenges that Blue Nile's management must tackle. Lastly, offer
recommendations to enhance the company's competitive standing and long-term strategic and financial performance.
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