Lululemon Athletica Assessment Essay Example

effort in order to create trust and loyalty by focusing on selling quality products, providing a positive store experience and empowering its staff and customers in multiple ways to increase there awareness about the company.

* Legal Responsibilities- this refers to a company obeying the rules and regulations laid out by that society. Robert Meers’ action plan somewhat covers this in the sense that he is trying to maintain a healthy and fitting workplace for not only employees but customers also. Mr. Meers has over a decade off experience in dealing with the legal duties of a CEO and does not turn a blind eye to situations within the company. * Ethical Responsibilities- the ethical responsibilities may not be covered under the law but the organizations decisions should be made with equality, impartial respect to the rights of individuals. Lululemon has spent a significant amount of money on provided their staff with the correct training in being able to assess all situations in a respectful and productive manner. The goal that is objectified the most is providing customers with the best possible store and product experience and in doing so the staff must work as a team and a family to achieve thus goal.

* Discretionary Responsibilities- The discretionary responsibilities refer the corporations involvement with society, basically filling societies expectations on being a good citizen. Lululemon's passion drives from the core believes of yoga, which are that we are interconnected, and codependent of all beings on our planet. They host multiple clinics not only within their locations but also at specified events to teach the public about basic fitness. Also the CEO strives on the fact that

his goal is to try and maintain a healthy and fun filled environment for the communities around them.

3. Assessing Luluemon's organization as a whole I can say that they are running a “Proactive Strategy” because they take leadership in social initiatives, and meet the other 3 criteria of responsibility. In order for them to be at this level they have substantial prevention of adverse social impacts from the companies activities, and they took the lead in identifying and responding to the always-changing social issues of today.