Consumer Buying Behavior on Two Wheelers Essay Example

consumer is given many options to decide.

6. Skyline Business School (July 2010) has conducted a survey in order to assess the marketing strategies of two wheeler segments in automobile industry of Bajaj and Hero Honda. An attempt has been made to understand the satisfaction level of the customers towards dealer services.

7. S.K. Droga has found that whether celebrity endorsement act as a brand building. Important factor revealed that mostly people want to see male celebrities endorsing automobile vehicles rather than females.

8. S.G.Sureshrajan and M.Selvachandra has found out that two wheeler industry is growing at the rate of 10-15% factor contributing to this growth is the rural consumers potential.

9. Arun kumar kanoja has found out that the insight of the industry encompassing its evolution in India, demand drivers, influence supply side factors commentary on industry player and competition and the trends in domestic scale and exports.

10. Mahendra, M.S.V has found that in India has grown vastly during the recent past. India is the 2nd largest consumer of two wheelers.

11. Banerjee,Walker,Deakin,Kanafani, has found that spurred by rapid economic growth, personal vehicle ownership in India is increasing at a fast pace. They have forecast on the mix of the motorized personal vehicle fleet.

12. Kaushal, Shailesh, Anand, Shaileja has found that user differ in consumer behavior towards motivation factor of two wheelers. This study helps the managers to understand the consumer motivation of buying the bike and help them to make their marketing strategies.

13. Weinert, Jonathan, Ogden, Joan; Sperling Dan; Burke Andrew, has found that method of force field analysis is used to

examine the future technological and market evolution of electric two wheelers in china.

14. Haworth has found that powered two wheelers come in diverse forms and are used for a range of purpose in very different parts of the world. Challenges are associated with PTW users other road users road environment etc.

15. Welsh, Jonathan, the article focuses on two wheelers motorcycles launched by companies including Kawaski Motor corp. U.S.A; triumph motorcycles and Honda motor co.

16. Mitra, Kushan has found that reports on the declining sales in motorcycles sector in India 2006-2007 that compelled the manufacturers to cut down productions.

17. Chutinon Puttiwaint has found that almost 10% of the worlds motorcycle is used in Thailand this indicates that Thailand is the big market for motorcycle accessories in the world.

18. Yen-ching Sung has found that the effect of the learning process on consumers choice behavior for electric motorcycles in Taiwan. it is a new technological product so consumers need to gather all kinds of information preferred.

19. Dr.K.Mallikarjuna has found the consumer behavior towards two wheelers in the twin cities based on the four major factors of buying behavior.

20. Madhavan..N has reported about the despites the challenges faced by the TVS motors problem started with the failure of the first product launch in 2001 which had a multitude problem.

21. Duffy, Martyn, Robin Terry has reported about the econometric investigation of ownership motorcycle in U.K. The favored specification is a stock adjustment model augmented by stochastic trend allow for changing customer preference over mode of transport.

22. Article is based on the offers

information on the analysis of and forecast for the motorcycle industry in Great Britain 2012. It states that consumer interest in motorcycles will significantly dampen due to insurance cost and raising ownership rates coupled with an ageing population.

23. Dealernews has found the focuses on the percentage of motorcycles owners add accessories and replace parts of their bikes soon after purchasing.

24. Dealernews focused on the market condition of in and off road motorcycles in the U.S as of Apr 2004. Indicates for consumers interest in Motorcycles.

25. Irawan, M.Zudhy , Sumi, Tomonari has found the hypothesis that intra household interaction influences home departure time and mode choice of morning commute. Over 71% of vehicles on the road are motorcycle.

26. Schmitt, Genevieve discussed the factor considered by women when purchasing a bike. The author noted that most women are buying a new bike that can be modified to fit them physically.

27. Pande, Bhanu reports that Hero Honda the largest manufacturers of motorcycles in the world celebrated 10 million motor cycles on India road as the company took a basic Honda club and redesigned it for Indian consumers.

28. The article presents an analysis of automobiles industry market of Vietnam for the time period between 2005-2010. The government policies towards the development of the industry.

29. Johnson, Denis presented an analysis regarding the impact of high gas price on the purchasing behavior of consumers. It states that high gas price could likely get out on motorcycle an provide an analysis regarding the coming of new customer in the scooter industry if gas price will increase.

30.

Presented a summary of cycle world buyers guide survey about customers shopping for motorcycles. Types of motorcycles readers want to read about. Types of motorcycle owned, number of years riding motorcycles.