Sport Management – Flashcards
Unlock all answers in this set
Unlock answersquestion
What are the 5 reasons why sport is a big business?
answer
Media attention, fan affiliation, health boom, cultural, growth in global markets
question
What is the definition of sport?
answer
Sport is intertwined with every aspect of the economy from the media and apparel to food and advertising... sport is everywhere accompanied by the sound of the cash register
question
What is critical thinking?
answer
Getting perspectives from other people before making a decision and keeping an open mind
question
What are the 3 sport segments?
answer
Sport promotion, sport performance, sport production
question
What is sport promotion?
answer
Deals with media and endorsements (spectators and business)
question
What is sport production?
answer
Deals with equipment, merchandise, and services (participants and spectators)
question
What is sport performance?
answer
Deals with athletes (spectators and participants)
question
What are the 3 consumers of sports?
answer
Spectators, participants, and business
question
What is sponsorship?
answer
Teams/events gets a sponsor
question
What is endorsement?
answer
Athletes asked to promote products
question
What is target market (demographics)?
answer
Core group of people that tend to buy your product (gender, age, race/ethnicity, household income, and interests)
question
What is disposable income?
answer
Money left over necessities
question
What are economics?
answer
Making choices about money
question
What are the purchase power of participants?
answer
Need to achieve and they get money/prizes for participating
question
What are the purchase power of spectators?
answer
Need to belong and they buy something at the game
question
What are the purchase power of business/sponsors?
answer
Need to earn profit and they have a brand they need to stay alive
question
What 7 things make sport a product?
answer
Sporting event, athletes, arena, sporting goods, licensed merchandise, fitness centers, and sport information
question
How does sporting events make sport a product?
answer
Exciting thing that we capture for each spectator like a rivalry game
question
How do athletes make sport a product?
answer
Endorse sport related products and non-relating products
question
How does an arena make sport a product?
answer
One thing we need to see and experience the sport facility
question
How does sporting goods make sport a product?
answer
Traditional setting with retail area
question
How does licensed merchandise make sport a product?
answer
A company that produces apparel can sell products for more since it is an official product
question
How do fitness centers make sport a product?
answer
Sells sport as a product
question
How does sport information make sport a product?
answer
Gathers people to subscribe to magazines or following of an athlete
question
What is a tangible product?
answer
Something that can be physically touched, worn, or used
question
What is an intangible product?
answer
Something you are unable to touch or an experience with an emotional attachment
question
What are some examples of intangible products?
answer
Memories by going to an event/game
question
What is sport management?
answer
Any combination of skills relating to planning, organizing, directing, controlling, budgeting, leading, and evaluating within the context of an organization of department whose primary product or service is related to sport and/or physical activity
question
What does NCAA stand for?
answer
National Collegiate Athletic Association
question
What does a governing body deal with?
answer
Scheduling, recruiting, information on coaching a particular team
question
What do institutions do?
answer
Sets the GPA that athletes need to play a sport
question
What is a clearing house?
answer
Sets requirements for divisions I and II athletes (SAT's, GPA, and the courses they need to take)
question
What job opportunities are offered in sport management?
answer
Athletic director, associate athletic director, sports information, ticket sales, compliance, academic support, event/facility manager, and equipment manager
question
Athletic director
answer
Oversees department alone with fundraising, facility development, and spring sports
question
Associate athletic director
answer
Assistant to athletic director, fall sports, coach development, and sports information
question
Sports information
answer
Update website and media guides
question
Ticket sales
answer
Accounting, create tickets, and promotions
question
Compliance
answer
Makes sure the institution is abiding by the rules, that every student is certified full time, and ineligible players are not playing
question
Academic Support
answer
Tutoring
question
Event/facility manager
answer
Creates events within the even like gathering outside groups to perform or midnight madness
question
Equipment manager
answer
Negotiates sponsor deals, washes and folds laundry, and travels with team
question
What does NAIA stand for?
answer
National Association of Intercollegiate Athletics
question
Who was the first coach for men's baseball, cross country, and basketball?
answer
Larry Hiser
question
What does AAHPERD mean?
answer
American Alliance of Health, Physical Education, Recreation, and Dance
question
What journal does the AAHPERD print?
answer
Journal of Physical Education, recreation, and dance (JOPERD)
question
What does NASSM mean?
answer
North American Society for Sport Management
question
What journal does the NASSM print?
answer
Journal of Sport Management
question
What does COSMA stand for?
answer
Commission of Sport Management Accreditation
question
What does COSMA do?
answer
New accreditation for all colleges and universities
question
What does NASPE stand for?
answer
National Association of Sport and Physical Education
question
What are some examples of communication sectors?
answer
Sports journalist (sport communication), broadcast journalism, sport information (stats or play-by-plays)
question
What are some forms of communication in the sports industry?
answer
Public relations, publicity, press releases
question
What does public relations control?
answer
Controls the story
question
Why could publicity be negative?
answer
We don't know what people are going to say about us
question
What is positive about press releases?
answer
Controls the information
question
What is sport marketing?
answer
The specific application of marketing principles and processes to sport products and to the marketing of non-sports products through the association with sports
question
What are product endorsements?
answer
The use of an athlete or an athlete's likeness to assist in the sale of sport and non-sport related products
question
What does there need to be between an athlete product and the target market?
answer
Needs to be a link
question
What do consultants do?
answer
Give advice to clients or companies as it relates to their business operations
question
What 4 things go into making a business operate?
answer
Organization, target market (demographics), product, and environmental factors
question
What are environmental factors?
answer
Things we can and can not control
question
What are internal factors??
answer
Things we can control
question
What are some examples of internal factors?
answer
Price, equipment, how a facility is laid out, hours of operation, who we want in there (gender, age)
question
What are external factors?
answer
Things we can not control
question
What does SEPTC mean?
answer
Social, Economics, Political, Technology, Competition
question
Why can we not control social factors?
answer
Because they are attitudes, emotions, and behaviors of our target market
question
Why can we not control economic factors?
answer
Can not control what is happening financially in the market place (disposable income goes down)
question
Why can we not control political factors?
answer
They are rules, regulations, and laws that impact the industry
question
What can we anticipate for technology factors?
answer
That technology will constantly change with social media and we need to be better at them than any other company
question
What can we anticipate for competition factors?
answer
Every company should be nervous and always be watching out for their competition
question
What do sport agents do?
answer
They negotiate contracts, manage in finances with athletes, maximize the appeal of athletes, and represent athletes in endorsement deals
question
What is sport sponsorship?
answer
investing in a sports entity (athlete, league, team, or event) to support overall organizational objectives and promotional strategies
question
What are benefits of sport sponsorship?
answer
Image building, product exposure, sales, competition, and hospitality
question
What does SWOT mean?
answer
Strengths/advantages Weaknesses/limits/disadvantages Opportunities/ external chances to improve the company Threats/ any external environmental factors
question
What is SWOT used for?
answer
Assisting with market positioning
question
What are the 5 theories of sport management?
answer
Classical approach, behavioral approach, systems approach, management science approach, and contingency approach
question
What is the classical approach?
answer
Focus' on getting the product out to the market and doesn't care about the people or how boring it is (assembly line)
question
What is the behavioral approach?
answer
People oriented realizing that all people are different and they rely on people to help produce to the highest productivity (Hawthorne Study)
question
What is the systems approach?
answer
Interrelationships; no matter how big or small the job is everybody are equally important
question
What is the management science approach?
answer
Completes the task using minimal resources (NO WASTE) even if that means cutting back on jobs to save money
question
What is contingency approach?
answer
Depending on the situation depends on what method you use
question
What does SYNERGY mean?
answer
The whole is greater than the sum of its parts
